Two Four 54

twofour54 (stylised as twofour54) is a media and entertainment production company located in Abu Dhabi, United Arab Emirates that operates several production facilities, houses media companies and freelancers. It is also a media free zone.[1] Many major Hollywood productions have done production work in twofour54's facilities.[2] Their facilities also host the first CNN Academy.[2][3]

twofour54
Formation2008
FounderAbu Dhabi Development Holding Company
HeadquartersAbu Dhabi, United Arab Emirates
Location
  • United Arab Emirates
Parent organization
Abu Dhabi Development Holding Company
Websitetwofour54.com

Location and area

twofour54 is located in and named after the geographical coordinates of Abu Dhabi (24° N, 54° E), capital of the United Arab Emirates.[4] The media free zone's main campus is located on the mainland (Yas Island).[2] It also operates a 70,000 square meter backlot in Kizad[5] and production studios in Mussafah,[6] with plans to expand to build their Yas Creative Hub on Yas Island by the fourth quarter of 2021.[7]

Background

The media free zone twofour54 was founded in 2008.[8] It falls under Abu Dhabi Development Holding Company's remit.[9][10] After twofour54's founding, former Universal executive Wayne Borg joined the company as chief commercial officer, a role in which he served until 2013.[11] In 2020, Michael Garin was appointed CEO of twofour54.[12]

The zone is home to a large number of international and local media companies,[13] and offers infrastructure and support, such as end-to-end production services,[1] government and travel services,[1] 100% business ownership,[14] and set-up and licensing.[15]

twofour54 houses media companies in the audio, visual, and print industries,[16][17][18] as well as news outlets and digital app creators.[19][20][21]

As of 2020, more than 550 media companies and over 700 freelancers are based at twofour54, which has been involved in over 2,300 international major productions in Abu Dhabi.[13] Notable films produced at twofour54 include Mission: Impossible – Fallout,[22] 6 Underground[23] and Bharat.[12]

Past productions at twofour54
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022

Notable companies at twofour54

See also

References
  1. "Director-General of Abu Dhabi Media Office and CEO of twofour54 discusses the city's booming media industry with business leaders in New York and Los Angeles - The U.S.-U.A.E. Business Council". Usuaebusiness.org. Retrieved 2021-03-02.
  2. "CNN, Ubisoft Set to Join Abu Dhabi's Yas Creative Hub Development". Hollywood Reporter. 2020-11-25. Retrieved 2021-03-02.
  3. "CNN launches Academy in Abu Dhabi". CNN IC. 22 September 2020. Retrieved 3 September 2021.
  4. "Reaching for a Higher Profile, Abu Dhabi Opens a Hub for Western Media - The New York Times". Nytimes.com. 2008-10-13. Retrieved 2021-03-02.
  5. Newbould, Chris (29 April 2018). "A look inside twofour54's Kizad backlot". The National. Retrieved 3 September 2021.
  6. "Inside 'Inheritance', the first ever Arab soap opera being filmed in UAE | Arab-celebs – Gulf News". Gulfnews.com. 2020-03-02. Retrieved 2021-03-02.
  7. Nick Vivarelli (2020-11-25). "Abu Dhabi Announces Yas Creative Hub For Entertainment Industry". Variety. Retrieved 2021-03-02.
  8. "Commentary: Media in the UAE: The Abu Dhabi powerhouse". Retrieved 2021-03-02.
  9. "State-owned Abu Dhabi firms transferred to new parent company". The National. 2019-07-04. Retrieved 2021-04-08.
  10. "11 Abu Dhabi entities come under one roof". gulfnews.com. Retrieved 2021-04-08.
  11. "Wayne Borg's Exit From Abu Dhabi's Twofour54 Raises Questions for Middle Eastern Industry". Hollywood Reporter. 2013-12-11. Retrieved 2021-03-02.
  12. Nick Vivarelli (2020-02-03). "U.S. Exec Michael Garin Appointed CEO of UAE Media Hub twofour54". Variety. Retrieved 2021-03-02.
  13. "Why have media producers flocked to Abu Dhabi? | UAE: Abu Dhabi 2020". Oxford Business Group. 13 July 2020. Retrieved 2021-03-02.
  14. "Setting up a company in twofour54 Free Zone | Virtuzone". Vz.ae. 2018-01-04. Retrieved 2021-03-02.
  15. WAM (2009-11-09). "Freelance license holders eligible for residence visa | Uae – Gulf News". Gulfnews.com. Retrieved 2021-03-02.
  16. "Abu Dhabi's twofour54 bets big on film | WIRED Middle East". Wired.me. 25 November 2020. Retrieved 2021-03-02.
  17. "Cannes 2012: Abu Dhabi's twofour54 to Launch Production Incentives". Hollywood Reporter. 2012-05-19. Retrieved 2021-03-02.
  18. "Spectrum Digital Print Solutions Continues Expansion With Opening Of Fourth Outlet In Twofour54, Abu Dhabi". UAE Today. Retrieved 2021-03-02.
  19. Staff Reporter (2013-12-19). "Malayalam digital radio to hit airwaves - News". Khaleej Times. Retrieved 2021-03-02.
  20. "CNN unveils upgraded, high-tech studio at twofour54 in Abu Dhabi". The National. 2016-04-24. Retrieved 2021-04-22.
  21. "Flip Media expands into capital". The National. 2010-01-24. Retrieved 2021-04-22.
  22. "'Mission: Impossible – Fallout': Why the Biggest Stunt Saw Abu Dhabi Stand in for Paris". Hollywood Reporter. 2018-07-27. Retrieved 2021-03-02.
  23. Rai, Sarakshi (3 October 2019). "Trailer: Ryan Reynolds stars in new Netflix thriller 6 Underground filmed in Abu Dhabi". Esquire Middle East. Retrieved 3 September 2021.
  24. "Cannes 2012: Abu Dhabi's twofour54 to Launch Production Incentives". Hollywood Reporter. 2012-05-19. Retrieved 2021-03-02.
  25. Nick Vivarelli (2014-10-16). "Abu Dhabi: twofour54 Thrives as Mideast's Content Capital". Variety. Retrieved 2021-03-02.
  26. "Why Bollywood is smitten with Abu Dhabi". The Financial Express. 2018-07-08. Retrieved 2021-03-02.
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  28. Nagraj, Aarti (2014-05-19). "Hollywood Movie Fast & Furious 7 Completes Filming In Abu Dhabi". Gulf Business. Retrieved 2021-04-22.
  29. "'Fast & Furious 7' to Film in Abu Dhabi". Hollywood Reporter. 2014-12-03. Retrieved 2021-03-02.
  30. "The cast of Al Ikhwa talks about their filming experience in Abu Dhabi". The National. 2014-07-28. Retrieved 2021-04-22.
  31. Schreck, Adam (2014-03-17). "'The Bold and the Beautiful' lands in the Emirates". Washingtonexaminer.com. Retrieved 2021-03-02.
  32. "Racing reality show GT Academy makes a pit stop in Abu Dhabi". The National. 2015-10-19. Retrieved 2021-04-22.
  33. "'The World Keeps Spinning' for Will Smith's DJ son in the UAE!". Al Bawaba. 2015-11-24. Retrieved 2021-03-02.
  34. 6:37 AM EST (2018-02-08). "ADFC, twofour54 Partner For 'Fan of Amoory'". Goal.com. Retrieved 2021-03-02.
  35. "Entertainment TV show ET Bil Arabi moves to Abu Dhabi". The National. 2015-05-25. Retrieved 2021-04-22.
  36. "Saudi TV drama begins filming in Abu Dhabi - Al Bilad English Daily". Albiladdailyeng.com. 2021-02-23. Retrieved 2021-03-02.
  37. "Abu Dhabi's SWAT team film scenes for new TV show with actor Clive Standen". The National. 2019-04-12. Retrieved 2021-04-08.
  38. "twofour54, MBC and Image Nation partner to bring world's first Arabic-language soap opera". BroadcastPro ME. 2019-07-31. Retrieved 2021-03-02.
  39. "MBC preps new Arabic drama Boxing Girls | Programming | News". Rapid TV News. 2019-01-23. Retrieved 2021-03-02.
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  41. Pereira, Nikhil (8 April 2020). "twoFour54 reveals filming key scenes of Sonic the Hedgehog in Abu Dhabi". ITP.net. Retrieved 3 September 2021.
  42. "twofour54 announces wrap of Bollywood film 'Bunty Aur Babli 2' in Abu Dhabi". BroadcastPro ME. Retrieved 2021-03-02.
  43. Gibbon, Gavin (18 August 2020). "How Saudi soap opera 'Inheritance' kept the cameras rolling throughout Covid". Arabian Business. Retrieved 3 September 2021.
  44. "Edelman UAE Shifts HQ To twoFour54 Media Zone In Abu Dhabi". AM Marketing, Media, Advertising News in MENA. 2017-05-24. Retrieved 2021-04-08.
  45. Reuters Staff (2010-03-08). "Fox International partners with Abu Dhabi firm". Reuters. Retrieved 2021-04-08. {{cite news}}: |author= has generic name (help)
  46. Nagraj, Aarti (2017-05-22). "Abu Dhabi's Aldar wins deal to develop twofour54's new freezone in Yas Island". Gulf Business. Retrieved 2021-04-08.
  47. "The National, twofour54, Building 6,, Abu Dhabi (2021)". www.findglocal.com. Retrieved 2021-04-08.
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  49. "Rapid TV News - Sky News Arabia seals cross platform carriage deals". www.rapidtvnews.com. Retrieved 2021-04-08.
  50. "Sport 360 plans online overhaul". The National. 2011-06-28. Retrieved 2021-04-08.

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