Starry (drink)

Starry is a lemon-lime soft drink distributed in the United States by PepsiCo. Distribution first began in January 2023. The brand is aimed at competing against The Coca-Cola Company's Sprite and Keurig Dr Pepper's 7 Up. Starry replaced Sierra Mist as Pepsi's lemon-lime flavored offering, in part because Sierra Mist failed to gain market share in the growing lemon-lime category.[1][2] Starry contains no caffeine, and as of January 2023 is available in Regular and Zero-Sugar varieties.

Starry
Product typeLemon-lime soft drink
OwnerPepsiCo
CountryUnited States
IntroducedJanuary 1, 2023 (2023-01-01)
Related brandsSierra Mist
Teem
Slice
Websitestarrylemonlime.com

History

In July 2022 it was reported that PepsiCo purchased a domain name for a new brand of lemon-lime drink that would eventually replace Sierra Mist.[3] The following month, in August 2022, the company filed for a trademark for the brand name Starry as well as for a logo.[4]

A can of Starry Lemon-Lime

The brand began being distributed in stores in January 2023 with marketing geared towards Generation Z.[5][6][7]

Product

Starry is sold in cans in either 7.5 ounce or 12 ounce sizes, and in plastic bottles ranging in size from 16 ounces to 2 liters.[8] Since its inception, Starry has been composed of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and various preservatives.[9] Starry uses high-fructose corn syrup as a sweetener, unlike its predecessor, which was sweetened using real cane sugar.

Reception

Reception to the drink on social media suggests many feel that Starry tastes similar to its predecessor Sierra Mist,[10] while others feel it tastes akin to Sprite, the longtime leader of the lemon-lime soft drink market.[11] Starry is regarded as being more "citrus-y" than its predecessor.

References
  1. Simauchi, Kevin (January 11, 2023). "PepsiCo ends Sierra Mist, launches Starry to take on Sprite". Honolulu Star-Advertiser. Retrieved January 14, 2023.
  2. Snider, Mike. "Goodbye, Sierra Mist. Hello to Starry, Pepsi's new lemon-lime soda to take on Sprite". USA TODAY. Retrieved January 14, 2023.
  3. "PepsiCo Launches Starry, A New Lemon-Lime Soda For the Kids, AKA, Gen Z". www.thedieline.com. Retrieved January 14, 2023.
  4. "STARRY LEMON LIME Trademark Application of PORTFOLIO CONCENTRATE SOLUTIONS UNLIMITED COMPANY – Serial Number 97534420 :: Justia Trademarks". trademarks.justia.com. Retrieved January 7, 2023.
  5. "PEPSICO TO LAUNCH NEW SPRITE COMPETITOR TO TARGET GEN Z". Ad Age. January 6, 2023.
  6. "PepsiCo Partners". www.pepsicopartners.com. Retrieved January 7, 2023.
  7. "PepsiCo Launches Starry, A New Lemon-Lime Soda For the Youngsters, AKA, Gen Z | Dieline". October 16, 2022.
  8. "Soft Drinks | BEVERAGES | PepsiCo Partners". www.pepsicopartners.com. Retrieved January 14, 2023.
  9. "Starry | STARRY | STARRY™ | PEPSICO BRANDS | PepsiCo Partners". www.pepsicopartners.com. Retrieved January 14, 2023.
  10. "Pepsi Replaces Sierra Mist with New Citrus Soda Starry". Peoplemag. Retrieved January 14, 2023.
  11. "RIP, Sierra Mist: Pepsi is ditching it for a new lemon-lime soda". TODAY.com. Retrieved January 14, 2023.
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