GBI (German Bold Italic)

"GBI (German Bold Italic)" is a 1997 song by Japanese-American music producer Towa Tei, featuring vocals from Australian singer Kylie Minogue, Japanese musician Haruomi Hosono, and co-written by Tei and Minogue. It is the lead single from Tei's second studio album, Sound Museum (1997), released by Arthrob in the United Kingdom. The song is a "minimalist" house-techno track with lyrics portrayed Minogue as a typeface called "German Bold Italic", with her vocals performed in a tongue-in-cheek style.

"GBI (German Bold Italic)"
The song's title and Tei's official website imprinted in black against the bright yellow background
UK CD1 single cover[lower-alpha 1]
Single by Towa Tei featuring Kylie Minogue and Haruomi Hosono[lower-alpha 2]
from the album Sound Museum
ReleasedSeptember 10, 1997 (1997-09-10)
Recorded1996
Genre
Length6:59
Label
Songwriter(s)
  • Towa Tei
  • Kylie Minogue
Producer(s)Towa Tei
Towa Tei singles chronology
"Happy"
(1997)
"GBI (German Bold Italic)"
(1997)
"Private Eyes"
(1997)
Kylie Minogue singles chronology
"Some Kind of Bliss"
(1997)
"GBI (German Bold Italic)"
(1997)
"Did It Again"
(1997)
Music video
"GBI (German Bold Italic)" on YouTube

Many critics praise the song for its distinctiveness within Minogue's catalogue, while others consider the track to be one of the important artistic moves that define her musical career. Commercially, the song was one of Minogue's least successful track on the charts. It peaked at number 50 in Australia and failed to reach top 50 in the United Kingdom, where it reached number 63. However, it was said to be a minor hit in Tei's home country, Japan.

The song's music video was directed by French director Stéphane Sednaoui and inspired by a mutual appreciation of Japanese culture between him and Minogue. It features scenes of Minogue dressed as a geisha walking through New York City streets.

The song was later added to Tei's first greatest hits album Best (2001), and also appears on his 11th studio album EMO (2017).

Background and production

Japanese record producer Towa Tei left the New York-based music group Deee-Lite in 1994 after suffering an injury on stage.[5] He returned to Tokyo and did production work for various artists, including music groups A Tribe Called Quest and Yellow Magic Orchestra.[6] He released his debut solo studio album, Future Listening! (1994), under For Life Music.[7] A mix of bossa nova and electronica tunes, the album was well-received and aided Tei's rise to fame in Japan.[7] That year, Australian singer Kylie Minogue released her self-titled album to moderate commercial success.[8] The R&B-influenced album was her first offering with the independent label Deconstruction Records, following her split with PWL two years earlier.[9]

Shortly after releasing the album, Minogue began a romantic relationship with French photographer Stéphane Sednaoui and went on a series of worldwide trips with him to gain inspiration for her upcoming record.[10] Tei, who was into lounge music after finishing Future Listening!, wanted to return to his dance roots on his next record.[11] In 1996, Tei received a hand-written fax from Minogue at his home studio in Sangenjaya.[12] He recalled the fax had a picture on it, with a message: "Music with you! Kylie. Call Me".[13] The producer was interested in working with her, whom he called "the ideal icon that appeals to both Japanese and Western people."[14] He was aware of Minogue's intention to break away from the previous Eurobeat material with PWL and her impact on the club scene, particularly among the gay community.[15]

Minogue came to Tei's project studio in Sangenjaya and wrote the lyrics to his instrumental demos.[16] "She could instantly understand my ideas and direction," Tei recalled.[17] During their sessions, Minogue recorded two songs for her album with Tei, one of which was "GBI (German Bold Italic)".[18] The producer felt that although the collaboration was smooth, their staff was not supportive.[19] The track was ultimately left out of Impossible Princess (1997), Minogue's sixth studio album.[20] Tei then saved the track for his second studio album Sound Museum (1997).[21] Fernando Aponte mixed the audio at Chung King Studios, New York.[22] Japanese producers Hideki Matsutake and Takeshi Fujii conducted additional synthesizer control.[22]

Composition

Minogue (left, pictured in 2015) and Hosono (right, pictured in 2019) are the featured artists in "GBI (German Bold Italic)"[lower-alpha 2]

"GBI (German Bold Italic)" is a house, techno-pop and club track with minimal production.[23] The song is written in the key of B♭ minor and has a tempo of 127 beats per minute.[24] Building around the four-on-the-floor rhythm, the track was compared to the work of German band Kraftwerk by music critics.[25] Its production draws influence from supermarket muzak, featuring retro drum machines, quirky riffs, jazz beats, and drone sound effect.[26] Simon Sheridan, the author of The Complete Kylie (2009), wrote the track is filled with random "blips, bumps, and scratches" and compared it to an aural cartoon.[27] In Words and Music: A History of Pop in the Shape of a City (2003), English journalist Paul Morley called it a hybrid of "hip-happy techno and post-fashionable experimental absurdism".[28] "GBI (German Bold Italic)" opens with an uncredited sample from the introduction track of The Art of Belly Dancing, a 1969 belly dancing instructional record by Bel-Sha-Zaar, Tommy Genapopoluis, and The Grecian Knights.[29] The same sample was used on Deee-Lite's 1990 hit single "Groove Is in the Heart", co-produced by Tei.[29]

Lyrically, the tongue-in-cheek song sees Minogue playing the part of a newly invented typeface named "German Bold Italic".[30] She introduces the font's attributes: it fits well and looks good with a variety of colors, including red, green, and blue.[31] At one point, Minogue repeats the German word "Gut ja!" ("Yeah good!").[32] Music critics deemed "GBI (German Bold Italic)" to be the first ode to a specific typeface.[33] Kawaguchi compared the bizarre premise to Alvin Lucier's 1969 sound art piece I Am Sitting in a Room.[28] According to Yoko Kawaguchi, the author of Butterfly's Sisters: The Geisha in Western Culture (2010), the decorative font effects are analogous to a woman's allure.[34] Minogue seductively reads her line and giggles throughout the song.[35] Tei described her performance as an "expressive poetry reading" and cited it as one of the things he liked best about the record.[36] Besides Minogue, Japanese producer Haruomi Hosono also credited as a featured artist, contributing his vocals to the track.[lower-alpha 2] In contrast to Minogue's eloquent performance, Hosono performed a softer background vocal delivery, as requested by Tei.[37]

Releases and remixes

In addition to co-writing and producing "GBI (German Bold Italic)", Tei designed a typeface named after the song and included it on the CD single release.

Tei switched record labels in 1997, moving from Güt Records (distributed by For Life Music) to East West Records (distributed by Warner Music Japan).[38] The label that Tei had signed with since his Deee-Lite days, Elektra Records, would continue to distribute his work outside of Japan.[38]

"GBI (German Bold Italic)" was released in Japan as a CD maxi single on September 10, following by the double 12" single release in October.[39] The maxi single cover depicts a mini pixel art portrait of Minogue, while the 12" single shows the song title and Tei's website on the cover.[39] "GBI (German Bold Italic)" was then released in Australia and the United Kingdom in October and November 1998, one year after its initial release in Japan.[40] In both regions, a sticker was added to the cover featuring Minogue as the featured artist.[40] The cover art for these 1998 releases was similar to that of the Japanese 12" single, featuring the title and Tei's website printed against different colored backgrounds.[40] In the UK, the song was originally scheduled to be released on October 5 by Coalition Records.[14] A cassette single and two CD versions were eventually on October 26 released under the EastWest and Arthrob labels.[41]

The CD single features bonus CD-ROM programming including a screen saver, the original German Bold Italic font and sound bites from the song.[42] The font was designed by Tei's long-time collaborative design team, Tycoon Graphics for Graphickers. It was available for download on Tei's and Minogue's official websites.[43] The font included as one of the bonus features on the CD single and the enhanced CD version of Sound Museum, and can be seen on the single cover.[44]

The Krust remix, alongside another remix called "GBI (Latin Narrow Light)" by Uwe Schmidt (credited under his alias "Lisa Carbon"), made their appearances on Tei's Japanese remix album Stupid Fresh (1997).[45] This album was later released as the second disc to Sound Museum in Europe.[46] The song was later added to Tei's first greatest hits album Best (2001).

Reception

Many critics picked "GBI (German Bold Italic)" as a highlight of Sound Museum.[47]

The Independent's Fiona Sturges got the feeling that Minogue made use of Tei's "far-reaching" reputation, rather than the other way around. However, she also noticed a "significantly more exotic flavour" than Tei's "customary club anthems".[14] Writing in his book Playlisted: Everything You Need to Know About Australian Music Right Now, Australian music journalist Craig Mathieson claimed that before Minogue's transformation to "Can't Get You Out of My Head", "there's a fascinating precursor, a glimpse of what's to come" in the track. He also commented that "such definite specifications [of "GBI"] suited her."[48] Sean Smith, the writer of Minogue's biography Kylie, said the track is arguably her "weirdest song" but pointed out that by the time of the single's release, Minogue had "moved on artistically".[49] Mayer Nissim from Digital Spy called the collaboration a "completely barmy hook-up" and listed as one of Minogue's career-defining moments.[50] The song was said to be the most "avant-garde" and "obscure" single in her catalogue.[44] Robbie Daw from Idolator called the track one of Minogue's most "quirky" collaborations.[51] NME's Priya Elan called it one of her fan-favourite collaborative works that are lesser known.[52] Johannes Schardt from Germany design studio Precious listed the track at number 2 in his top 7 songs with typographic references in 2008.[53] DJ Calvin Harris told UK music website Popjustice the song was his favorite track from Minogue, calling it "fucking hilarious" and claiming: "It's why I love Kylie, because she does exactly what she wants to do."[54]

The song was said to be a "minor" hit in Tei's native Japan.[49][55]


Music video

Production and release

The music video for "GBI (German Bold Italic)" was directed by Minogue's then-boyfriend, French director Stéphane Sednaoui. Before shooting the video, Minogue and Sednaoui often traveled to Japan and were very into anime.[56] Inspired by a mutual appreciation of Japanese culture, they created a visual combination of "geisha and manga superheroine" for the photographs taken for Minogue's sixth album Impossible Princess and the video for the track also.[57] The low-budget video was shot in New York City with a "small video camera". Minogue told German publication Die Welt: "In Japan, all the kids ran with such cameras around the city. So we then did just the same in New York."[56] The video has never been released commercially on any DVD.[58]

The video opens with Minogue in a bathtub, wearing a red bikini with a geisha headdress, telling viewers "You will like my sense of style". It then follows her in geisha regalia and make-up throughout New York City streets. Towards the climax of the video, Minogue is leashed and led around by a Japanese man.[49]

Wearing the geisha outfit was said by Minogue to be "insanely stressful", with her wig being called "a nightmare". "Everything was true to the original. Only the stylist came from China," she said.[56]

Reception and analysis

The concept was similar to Sednaoui's previous directorial work on the video "Sly" from the English trip hop group Massive Attack in 1994, with a singer also appearing dressed as a geisha in the streets of New York in "Sly".

The video was considered to be one of Minogue's most "bizarre" music videos,[14][44] although The Independent wrote that Minogue was "looking suitably sweet" in the video.[48] Journalist Craig Mathieson claimed the video might be her greatest performance in "a career plagued by lackluster acting",[48] and writer Sean Smith described the video was even more "surreal" than the track. "This was many years before Lady Gaga raided the dressing-up box and further proof of Kylie's groundbreaking work in the nineties."[49]

Impact

Minogue performing in a geisha-inspired outfit during the "Naughty Manga Girl" act of her KylieX2008 tour.

An excerpt of the track appeared during Minogue's medley performance at the 25th Anniversary Mushroom Records concert held on November 14, 1998, at the Melbourne Cricket Ground.[59] This performance later appeared on its live album called Mushroom 25 Live. It was also included on her 2002 tour KylieFever2002 as a video interlude. A show in Manchester was filmed on May 4, 2002, and released on DVD titled KylieFever2002: Live in Manchester. The song was later sampled on "Sometimes Samurai", a visual from her 2008 concert tour KylieX2008. A picture taken from the shooting of the visual was released earlier for the promotion of the tour.

Minogue herself was going through a difficult point in her career, with critics praising her musical ventures on Deconstruction Records, but the public were failing to warm to it, particularly the Impossible Princess album.[44] In 2015, American artist Cory Arcangel used the font for a merchandising sweatshirt of the group Wet and claimed he had been "crazy" for the font since it came out. "It's a sick classic vector techno font, and super rare these days," he told The Fader. He then used it several times for artworks, including some drawings at his 2011 exhibition at Whitney Museum of American Art. "I've always wanted to use it to make a shirt for a pop group... one pop group used to advertise the next."[60] Japanese graphic designer group Enlightenment, who created the icon illustration for the single cover, released a lyric video of the track in 2013.[61]

"Sometime Samurai"

"Sometime Samurai"
Promotional single by Towa Tei featuring Kylie Minogue
from the album Flash
ReleasedFebruary 2005
Recorded1996; 2003 (vocal re-recording)
GenreHouse[62]
Length3:39
Label
  • Voltage Unlimited
  • V2
Songwriter(s)
  • Kylie Minogue
  • Towa Tei
Producer(s)
  • Kylie Minogue
  • Towa Tei
Music video
"Sometime Samurai" on YouTube

"Sometime Samurai" is a song written for Tei's album Flash (2005). It was originally recorded as a demo alongside "GBI (German Bold Italic)" in 1996, but remained unreleased for eight years until Minogue had the opportunity to re-record her vocals in 2003, with Chisato Moritaka's drums being included.[13][63] "GBI" was released as a single in 1997, while "Sometime Samurai" was left uncompleted.[63] Before its inclusion on Flash, the song was mentioned in Minogue's book Kylie: La La La. The song was written about Minogue's then-boyfriend, photographer Stéphane Sednaoui.

Minogue especially liked "Sometime Samurai", but her record company did not understand it, and it was ignored. By the time Tei was working on his fifth studio album Flash in late 2003, Minogue contacted Tei for the first time in years, saying: "I can't get over that song either. I should be able to sing it better now, so I'd like to re-record it. Can you come to London?" The song was finally completed in London and included on Tei's album.[64][13] Dan Grunebaum from Japanese English-language magazine Metropolis described the track as "about as kitschy as they come, with the lithesome Minogue burbling over a four-to-the-floor house beat and elastic, sampled sitars."[62]

It was released in Japan as a promotional radio single to promote the release of Flash. A music video was also made for the song, but did not feature Minogue as she was busy touring her Showgirl: The Greatest Hits Tour. The song was used for a commercial celebrating the 80th Anniversary of Kewpie, the most popular brand of Japanese mayonnaise, in 2005.[65][62] The music video for the song was directed by Daniel Gorrel and edited by Evan Andrews.[66] "Sometime Samurai" is featured as a backdrop interlude video on Minogue's KylieX2008 concert tour.

Formats and track listings
  • Japanese promotional radio CD single[67]
  1. "Sometime Samurai" (Radio edit) – 3:39
  • Japanese limited released Melody / Sometime Samurai 12" EP[68]
  1. "Melody" – 6:13
  2. "Melodypella" – 2:24
  3. "Risk Some Soul" – 4:33
  4. "Sometime Samurai" – 3:58
  5. "Red Card Jumbo" – 0:44
Credits and personnel

Formats and track listings

Personnel

Credits adapted from the CD single liner notes:[22]

Charts

Weekly chart performance for "GBI (German Bold Italic)" in 1998
Chart (1998) Peak
position
Australia (ARIA)[73] 50
Scotland (OCC)[74] 67
UK Singles (OCC)[75] 63

Release history

Release dates, formats, and labels for "GBI (German Bold Italic)"
Region Date Format Label Ref.
Japan September 10, 1997 CD maxi single
[76]
October 1997 Double 12" single Elektra [77]
Australia November 16, 1998 CD single East West [78]
United Kingdom October 26, 1998
[79]
1998 Cassette single [80]

Notes

  1. The maxi single cover depicts a pixel art of Minogue.[1]
  2. Hosono and Minogue have been credited as feature artists since the Japanese release in 1997. However, only Tei's name was imprinted on the single cover.[2] The 1998 releases in Australia and the UK listed Minogue as a featured artist on the cover; Hosono was only mentioned on the liner notes.[3] The album booklet of Sound Museum listed both as feature artists.[4]

References

Citations

  1. Alektra, Akashic & East West 1997a
  2. Alektra, Akashic & East West 1997a; Alektra 1997a
  3. East West 1998; Arthrob & East West 1998a; Arthrob & East West 1998b
  4. Alektra, Akashic & East West 1997b
  5. Smith 1998
  6. McClure 2000
  7. Smith 1998; McClure 2000
  8. Harrison 2014
  9. Goodall & Stanley-Clarke 2012, pp. 78, 80; Harrison 2014
  10. Smith 2014, pp. 132–133; Flynn 2019, p. 48: "Classic Album: Impossible Princess" by Lindores, Mark
  11. Daley 1998
  12. Emori 2014; Yamada 2005; Smith 2002, p. 147
  13. Emori 2014
  14. Sturges 1998
  15. Emori 2014; Sturges 1998
  16. Smith 2002, p. 147; Emori 2014; Yamada 2005
  17. Smith 2002, p. 147
  18. Peppler 2005; Emori 2014; Yamada 2005
  19. Smith 2002, p. 147; Yamada 2005
  20. Hiroshi 2005; Yamada 2005
  21. Hiroshi 2005; Alektra, Akashic & East West 1997b
  22. Arthrob & East West 1998a
  23. Sturges 1998; Mathieson 2012, p. 3; Andrews 2022, p. 95; Cohen 1998; Murao 2017
  24. Tunebat.com
  25. Nanba 2017; Cohen 1998; Noah 1998; Webb 1998; Odessa American 1998
  26. Odessa American 1998; Johnston 1998; Sheridan 2008, p. 151
  27. Sheridan 2008, p. 151
  28. Morley 2003, p. 222
  29. Everson 1998; Adams 2018; Gateway 1969; McLeod & DiCola 2011
  30. Keaveney 2020, p. 145; Mathieson 2012, p. 3; Noah 1998; Morley 2003, p. 222
  31. Morley 2003, pp. 222–223; Everson 1998
  32. Morley 2003, p. 223
  33. Everson 1998; Odessa American 1998; Peters 2011
  34. Kawaguchi 2010, p. 270
  35. Sturges 1998; Mathieson 2012, p. 3; Everson 1998
  36. Daley 1998; Murao 2017; Nanba 2017
  37. Murao 2017
  38. McClure 1997
  39. Alektra, Akashic & East West 1997a; Alektra 1997a; Towatei.com
  40. East West 1998; Arthrob & East West 1998a; Arthrob & East West 1998b; Arthrob & East West 1998c
  41. Arthrob & East West 1998a; Arthrob & East West 1998b; Arthrob & East West 1998c
  42. Option 1997, p. 82
  43. Ang, Ien (2000). Alter/Asians: Asian-Australian Identities in Art, Media, and Popular Culture. Pluto Press Australia. p. 189. ISBN 9781864031768.
  44. Peters 2011
  45. "Towa Tei – Stupid Fresh". Discogs. Retrieved August 8, 2016.
  46. "Towa Tei – Sound Museum & Stupid Fresh ". Discogs. Retrieved August 8, 2016.
  47. Noah 1998; Odessa American 1998
  48. Mathieson 2012, p. 3
  49. Smith 2014
  50. Nissim, Mayer (September 11, 2013). "Kylie Minogue's career-defining moments - in video". Digital Spy. Hearst Magazines UK. Retrieved August 10, 2016.
  51. Daw, Robbie (February 19, 2013). "Kylie Minogue And Mum's "Whistle": Listen To The 'Jack And Diane' Soundtrack Song". Idolator. SpinMedia. Retrieved August 8, 2016.
  52. Elan, Priya (January 25, 2012). "25 Reasons To Celebrate Kylie". NME. Retrieved August 8, 2016.
  53. Schardt, Johannes (July 18, 2008). "Songs about fonts". Precious Design Studio. Retrieved August 9, 2016.
  54. Robinson, Peter (May 18, 2007). "Calvin Harris Interview". Popjustice. Retrieved August 9, 2016.
  55. "Intro - TOWA TEI". Oricon.co.jp. Retrieved November 29, 2018.
  56. Schwilden, Von Frédéric (April 8, 2014). "Von Mikro-Catsuits, Tomboy-Overalls und Höschen-Stress". Die Welt (in German). Retrieved August 9, 2016.
  57. Baker, William; Minogue, Kylie (2002). Kylie: La La La. Hodder & Stoughton. pp. 108–109. ISBN 0-340-73440-X.
  58. "Stephane Sednaoui talks Madonna". MadonnaTribe.com. May 29, 2005. Retrieved August 8, 2016.
  59. Anderson, Margot (March 1, 2005). "Kylie". National Portrait Gallery Australia. Retrieved August 9, 2016.
  60. Raiss, Liz (August 28, 2015). "You Need To See The Merch Cory Arcangel Designed For Wet". The Fader. Retrieved August 9, 2016.
  61. GBI TOWA TEI × ENLIGHTENMENT on Vimeo. Retrieved 8 August 2016.
  62. Grunebaum, Dan. "Towa Tei". Metropolis. Retrieved August 22, 2016.
  63. "Towa Tei interview". Tokio Hot 100. May 10, 2005. Retrieved August 22, 2016.
  64. Hiroshi 2005
  65. Itoh, Makiko (March 22, 2013). "Why not just add a dollop of mayonnaise?". Japan Times. The Japan Times Ltd. Retrieved August 22, 2016.
  66. "Evan Andrews' music video works". Cargo Collective. Retrieved August 22, 2016.
  67. "Towa Tei – Sometime Samurai (Japanese CD)". discogs. Retrieved August 22, 2016.
  68. "Towa Tei – Melody / Sometime Samurai". discogs. Retrieved August 22, 2016.
  69. Arthrob & East West 1998b
  70. Arthrob & East West 1998c
  71. East West 1998; Alektra 1997a
  72. Alektra 1997a
  73. ARIA Top 50 Singles
  74. Official Charts Company A
  75. Official Charts Company B
  76. Alektra, Akashic & East West 1997a; Towatei.com
  77. Alektra 1997a; Towatei.com
  78. East West 1998
  79. Arthrob & East West 1998a; Arthrob & East West 1998b
  80. Arthrob & East West 1998c

Websites

Media notes

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