SharkNinja

SharkNinja (officially, SharkNinja Operating LLC) is an American designer, marketer and distributor of home devices and appliances.[2][3] It is based in Needham, Massachusetts,[2][3] near Boston. The company's name is formed by combining its two primary brands: Shark, which mainly produces vacuum cleaners and similar devices; and Ninja, which focuses on kitchen appliances such as blenders, multicookers, air fryers, and coffee makers.[4]

SharkNinja Operating LLC
SharkNinja
FormerlyEuro-Pro Operating LLC (1993–2015)
TypePrivate
IndustryAppliances
Founded1993
HeadquartersNeedham, Massachusetts
BrandsShark
Ninja
ParentJS Global[1]
WebsiteSharkNinja.com

History and description

The company has its origins through Euro-Pro Operating LLC in 1994, when Mark Rosenzweig of Montreal, whose family had run the business for generations prior to its incorporation, developed steam cleaners and upright vacuums. In 2003, Rosenzweig moved the headquarters from Montreal to Needham, Massachusetts.[5][6]The company changed its name in 2015 to capitalize on its brand names' prominence and popularity.[7] In 2013 the company registered an entity in the United Kingdom and began selling products under the Shark brand.[8]

In 2017, the company was acquired by CDH Private Equity from Weston Presidio and American Capital.[3] It was then structured as a subsidiary of JS Global, a Chinese maker of appliances. SharkNinja accounted for almost half of JS Global's revenue in 2018.[9] As of 2020, it has offices in ten countries[10] and holds over 550 patents, used in over 150 products.[11]

Products

Shark

  • Vacuum Cleaners
    • Handheld Vacuums
    • Robot Vacuums
    • Stick Vacuums (corded and cordless)
    • Upright Vacuums
    • Cylinder Vacuums
  • Steam Irons
  • Steam Mops
  • Air Purifier
  • Hair Dryer

Ninja

  • Air fryer
  • Blenders
  • Coffee and tea makers
  • Food processors
  • Multicookers
  • Toaster oven/air fryer
  • Cookware
  • Ice cream maker

Lawsuits

In 2014, Dyson sued SharkNinja for infringement of three vacuum technology patents, but after four years courts ruled the patents had not been infringed.[12]

In 2019, SharkNinja sued the manufacturer of the Emeril Lagasse Pressure AirFryer for patent infringement, but the case was dismissed.[12]

In January 2021, iRobot sued SharkNinja for false advertising and patent infringement related to robotic vacuum cleaners. As of March 2023, the case is still pending before the United States International Trade Commission.[12]

References

  1. "Chinese owner of SharkNinja revives Hong Kong IPO amid US tariff risks". South China Morning Post. 2019-12-09. Retrieved 2022-11-30.
  2. "SharkNinja". Bloomberg.com. Retrieved July 10, 2020.
  3. "CDH Private Equity Acquires SharkNinja Operating". mergr.com. Mergr. 2017. Retrieved July 10, 2020.
  4. "Ninja". NinjaKitchen.com. SharkNinja Operating LLC. Retrieved July 10, 2020.
  5. https://www.marketsmithinc.com/sharkninja-award/
  6. https://www.forbes.com/sites/andrewcave/2014/12/29/how-shark-ate-dysons-lunch-in-americas-vacuum-cleaners-market/?sh=7be2a4b04c42
  7. "Euro-Pro Cleans Up with New SharkNinja Identity" (Press release). Newton, Massachusetts: SharkNinja Operating LLC. July 22, 2015. Retrieved July 10, 2020 via PRNewswire.com.
  8. "Shark Anti Hair Wrap & About Shark". Which Vac?. Retrieved 22 November 2022.
  9. "Chinese owner of SharkNinja revives Hong Kong IPO amid US tariff risks". South China Morning Post. 2019-12-09. Retrieved 2023-03-21.
  10. "Shark Vacuums Headquarters". Headquarters Address Info. Retrieved 21 February 2023.
  11. "Our company". SharkNinja.com. SharkNinja Operating LLC. Retrieved July 10, 2020.
  12. Roomba, SharkNinja, and the $3 billion battle of the robot vacuums
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