Reuben Solomon

Reuben Solomon is an Australian-British political consultant and digital media strategist. He served as a Special Adviser (SpAd) to former Prime Minister Liz Truss.[1][2]

Reuben Solomon
Downing Street Head of Digital
In office
2022–2022
Prime MinisterLiz Truss
Personal details
BornAugust 1988
Adelaide, Australia
NationalityAustralian-British
Political partyConservative
Alma materUniversity of Adelaide

Solomon is considered a protégé of Boris Johnson's favourite election strategist, Sir Lynton Crosby.[3]

Career

Reuben Solomon spent four years at Sir Lynton Crosby’s research, campaigning and intelligence firm C|T Group, where he specialised in digital strategy and digital campaigns, under the mentorship of Sir Lynton.[4][5][6] In 2019 The Guardian published articles reporting that Reuben Solomon was behind a series of hugely influential Facebook advertising campaigns advocating for a No-deal Brexit.[7]

Solomon served as Head of Digital to the British Conservative Party, playing an instrumental role in the party’s successful campaign in the 2019 United Kingdom general election, led by Isaac Levido.[8]

In January 2022, Solomon was appointed as a Special Adviser (SpAd) to Liz Truss, who was serving as Secretary of State for Foreign, Commonwealth and Development Affairs, after obtaining permission from 10 Downing Street to hire a digital media specialist – “Instagram guru”.[9] He played a role in promoting the United Kingdom’s values and influence through foreign policy on digital platforms.[10][11] Coined the “social media wizard”, he was credited with keeping Liz Truss’s profile as slick as her competitors’ during her tenure as Foreign Secretary.[12]

During the July–September 2022 Conservative Party leadership election, Solomon led Liz Truss’s digital campaign as Head of Digital. The digital campaign focused on delivering consistent messaging to Conservative Party members through a targeted digital strategy, which was a crucial element in her appointment as Prime Minister of the United Kingdom.[13][14]

In October 2022, Solomon was appointed as a Special Adviser (SpAd) to the Prime Minister and Head of Digital in 10 Downing Street, overseeing the Prime Minister’s online profile and running UK government digital campaigns from 10 Downing Street.[15]

See also

References
  1. "What is Liz Truss' plan for No. 10 comms?". www.prweek.com. Retrieved 2023-01-21.
  2. "Liz Truss's Chief of Staff Turned Witness By The FBI Under Threat Of Prosecution Over Illegal Funding Of US Campaign". Sarawakreport.org. Retrieved 2023-02-13.
  3. "Liz Truss v Rishi Sunak: Who's winning the social media war?". BBC News. 2022-07-22. Retrieved 2023-02-06.
  4. Report, Sarawak. "Webs Of Influence And Revolving Doors - Who Monitors CT Group?". Sarawak Report.
  5. "Team Truss taking shape with raft of comms hires". PRWeek. Retrieved 2023-02-06.
  6. "Content Creating Over Policy Making The Next Instagram Prime Minister". 28 July 2022.
  7. "'Grassroots' Facebook Brexit ads secretly run by staff of Lynton Crosby firm". The Guardian. 2019-04-03.
  8. "Liz Truss hires Boris Johnson's official videographer". The Telegraph. 2022-01-29. ISSN 0307-1235.
  9. "Liz Truss hires Instagram guru to battle Sunak in Tory beauty contest | Zoe Williams". The Guardian. 2021-10-29.
  10. Hope, Christopher; Diver, Tony (2022-07-27). "How Liz Truss snapped up the finest minds in wonkland to run her bid for No 10". The Telegraph. ISSN 0307-1235.
  11. "How Liz Truss did it". POLITICO. 2022-09-05.
  12. Yorke, Harry. "Liz Truss's blueprint for her first month as prime minister". The Times. ISSN 0140-0460.
  13. Express, The Financial. "Rival visions within emerging British Tory leadership on significant issues". The Financial Express. Retrieved 2023-02-10.
  14. "Liz Truss v Rishi Sunak: Who's winning the social media war?". BBC News. 2022-07-22. Retrieved 2023-02-10.
  15. "Liz Truss's chief of staff brings key figures from lobbying firm into No 10". The Guardian. 2022-09-07. Retrieved 2023-02-10.
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