Renaissance World Tour

Rolling Stone described The Renaissance World Tour as "one of the most in-demand concerts in recent memory".[10] Billboard projected it to gross approximately $300 million without additional shows, becoming Beyoncé's highest-grossing tour.[11] According to Ticketmaster, the ticket demand exceeded the number of available tickets by more than 800% in Toronto, Chicago, East Rutherford, Summerfield, Atlanta, Inglewood and Houston, to all of which additional shows were added consequently. Live Nation said that, despite the newly added dates, the majority of fans will not be able to purchase tickets: "demand drastically exceeds supply".[12]

The first pre-sale in the UK on February 2, which was exclusive for O2 customers, was met with "overwhelming" demand and caused the O2 Priority website to crash.[13] Over 200,000 people were trying to purchase tickets for one of the London dates, of which fewer than 7,000 were available.[14][15] After fans voiced their upset and caused "O2 Priority" to trend on Twitter, O2 released an apology acknowledging the "huge demand" and reassuring fans that they are working to resolve the issue.[15]

A pre-sale on February 3, which was organized by Live Nation, saw over 3 million people trying to get tickets for dates in the UK, France, Sweden and Poland, which caused Ticketmaster to crash.[16][17] In the first few minutes of the second UK pre-sale, over 400,000 people joined the queue to one of the London shows, which then extended to over 800,000 people.[16][18] More than 600,000 people were in the queue for tickets to the Edinburgh show.[16] Hotel room prices soared in Edinburgh for the date of the concert, with the price of one hotel room increasing by more than 360%.[19] In France, over 260,000 people were trying to purchase tickets for the Paris show.[16]

Millions of people were trying to get tickets upon general sale in the UK, causing the Ticketmaster site to crash due to the "incredible" demand.[20][21] After more than 370,000 people queued for each of the two London dates, a third date was added. The third London date saw half a million people queuing for tickets, leading to a fourth date being added. The fourth date saw another half a million people joining the queue, leading to a fifth date being added.[22][20][23] More than 90% of hotels in the vicinity of Tottenham Hotspur Stadium are booked up for the dates of Beyoncé's shows,[22] and the price of hotel rooms in Sunderland soared by almost 600% for the night of Beyoncé's concert.[24]

Beyoncé's shows in Paris and Marseille sold out within minutes, with hundreds of thousands of fans trying to buy tickets and the Stade de France site crashing.[25][26] Martin d'Argenlieu of Stade Vélodrome said that they had not seen such demand for a decade.[26] Additional shows were added in Amsterdam,[27] Stockholm,[28] and Warsaw[29] due to high demand for the first shows announced in those cities.