Putinka

Putinka (Russian: Путинка) is a brand of Russian vodka made by the state-owned Moscow Distillery Crystal company. Created in 2003 by Vinexem Brand Manager Stanislav Kaufman,[1] the brand plays upon President Vladimir Putin's name.

The brand is owned by businessman Arkady Rotenberg, a close confidant of Putin, though Putin has no formal involvement in the production of Putinka.[2] Putinka was formerly one of the most popular vodka brands in the Russian market, though the brand's popularity began to decline in 2016.[3]

History

Vodka Putinka has received many different awards. In 2004, the advisory council of "Superbrand" chaired by Alexander Shokhin awarded it the title of vodka "Superbrand of 2004".[4] In 2011, the company behind Putinka registered a trademark for a liquor named "Commendatore Muammer" in honor of Muammar Gaddafi.[5]

By 2016, the brand began losing popularity, with the market share slipping from 4th to 15th among vodka brands in the Russian market in 2016.[3]

Amid the 2022 Russian invasion of Ukraine, the producer applied for registering the letters “Z" and “V”, both of which correspond to military symbols used in the war, in a request to Rospatent.[6]

References
  1. "Will Russia's Putinka Outlast the President?" Wall Street Journal, May 29, 2007
  2. Mancall-Bitel, Nicholas (July 26, 2022). "Even Putin Can't Save Putin Brand Vodka". Thrillist. Retrieved 2022-09-23.
  3. ""Путинка" теряет проценты". Kommersant (in Russian). 2016-07-29. Retrieved 2022-09-23.
  4. Водка «Путинка» названа супербрендом 2004 года advesti.ru, 2004
  5. Weaver, Courtney (November 23, 2011). "A Gaddafi-themed booze for Russia". Financial Times. Retrieved 2022-09-23.
  6. "Производитель водки "Путинка" подал заявку на патент этикеток с V и Z". Сибирь.Реалии (in Russian). Retrieved 2022-09-23.
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