Oriflame

Oriflame Holding AG is a Swedish multinational multi-level marketing company that sells beauty and personal care products directly to consumers online through a network of independent sellers.[1] Oriflame was founded on Jan 1, 1967 in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten.[2]

This article is about the consumer goods company. For other uses, see Oriflamme (disambiguation).

Oriflame Holding AG
TypePrivate
IndustryDirect selling
Founded1967
Founders
Headquarters
Key people
Magnus Brännström (CEO)
Alexander af Jochnick (Chairman)
Products
Revenue€1.3 billion
Number of employees
6000
Websiteoriflame.com

The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden. Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.[3]

Operations

The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro.[4] As of August 2020, Oriflame operates in more than 60 countries, where its beauty products are marketed by over 3 million Oriflame Brand Partners.[5]

Oriflame has two Indian manufacturing plants in Noida and Roorkee.[6][7] It also manufactures products in Russia, Poland, and China.[8]

References
  1. "Oriflame Cosmetics AG". www.ibm.com. Retrieved 19 October 2022.
  2. "Oriflame India @ 25 A Beautiful Journey". outlookindia.com. 10 December 2020.
  3. "Oriflame". investors.oriflame.com. Retrieved 28 February 2023.
  4. "CareerCenter". www.careercenter.am. Retrieved 21 August 2022.
  5. "Oriflame: Inspired by Nature, Powered by Science". Direct Selling News. Retrieved 18 August 2020.
  6. "India among top priority markets; to grow in double digits: Oriflame". The Economic Times. Retrieved 9 January 2023.
  7. "Oriflame India acquires manufacturing facility in Uttarakhand". The Economic Times. Retrieved 9 January 2023.
  8. Prance-Miles, Louise (29 April 2022). "Oriflame impacted by Russia's Ukraine invasion as Poland gas supply interrupted". Global Cosmetics News. Retrieved 9 January 2023.

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