Ora (marque)

Ora (Chinese: 欧拉; pinyin: Oūlā; stylised as ORA) or Euler is a Chinese marque of electric passenger cars by Great Wall Motors, introduced in 2018.

Ora
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced2018
Websitewww.gwm-global.com/brands/ora/
ORA Cat GT at IAA 2021

History

Great Wall Motors announced the creation of the new Ora brand, dedicated to a new line of electric cars, in May 2018.[1]

According to Great Wall Motors, Ora stands for ‘open, reliable and alternative’.[2]

At the time, the brand was launched with two initial models: the crossover iQ5 (now iQ) and city car R1 (now Black Cat).[3]

Sales of the iQ officially kicked off the brand in August 2018.[4]

The third Ora model R2 (now White Cat) was first previewed in June 2019,[5] with production officially beginning in July, 2020.[6]

The naming of the 'cat' series vehicles is reportedly based on a Deng Xiaoping's famous quote: "No matter if it is a white cat or a black cat; as long as it can catch mice, it is a good cat."[7][8]

Ora launched in Europe, Thailand, Malaysia, South Africa, and Australia in late 2022.

As of March 2023, the previously launched "Saloon" brand was merged with Ora, with the only product under the Saloon brand now sold under the Ora brand.[9]

Vehicles

Current

GWM SALOON

Discontinued

Concept
  • Ora iQ
    Ora iQ
  • Ora Black Cat (R1)
    Ora Black Cat (R1)
  • Ora White Cat (R2)
    Ora White Cat (R2)
  • Ora Funky Cat (R3)
    Ora Funky Cat (R3)
  • Ora Lightning Cat
    Ora Lightning Cat
  • Ora Punk Cat
    Ora Punk Cat
  • Ora Big Cat
    Ora Big Cat

References
  1. "Great Wall launches dedicated electric car brand ORA". electrive.com. 2018-05-07. Retrieved 2022-01-14.
  2. "NEW Brand 'ORA' Released by GWM-GWM News-GWM". Great Wall Motor. 5 September 2018. Retrieved 13 September 2021.
  3. "Great Wall launches dedicated electric car brand ORA". Retrieved 2020-07-06.
  4. "ORA iQ hits market, priced from RMB 89,800". Retrieved 2020-07-06.
  5. "ORA R2 Is Another Mini EV From Great Wall Motor, Range Will Reach 223miles". Retrieved 2020-07-06.
  6. Tate (2020-07-16). "GWM ORA "White Cat" Goes on Chinese Market". China Car News, Reviews and More. Retrieved 2021-08-27.
  7. "这台欧拉好猫，你说它像保时捷还是甲壳虫？ - 人人焦点". ppfocus.com. Retrieved 2021-09-18.
  8. "新车｜欧拉好猫今日上市 造型设计男女通吃，国产"小保时捷"吗？". auto.ifeng.com. Retrieved 2021-09-18.
  9. "长城沙龙与欧拉两大品牌正式完成整合". autohome.com.cn. 19 November 2021. Retrieved 23 March 2023.
  10. Maxwell, Tom. "A Chinese automaker created an electric clone of VW's iconic Beetle". Input. Retrieved 2021-08-26.
  11. "Ora iQ China auto sales figures". 2 January 2019.
  12. "Great Wall Ora Futurist Concept Looks Like A Weird EV Mustang Sedan". Motor1.com. Retrieved 2021-08-26.
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