More (store)

More Retail Private Limited is a national omni-channel food and grocery retailer. MORE operates its stores under two formats. More Supermarkets and More Hypermarkets and also offers online grocery via its mobile app. More Retail[1] was previously known as Aditya Birla Retail Limited when it was part of Aditya Birla Group[2][3][4] before More was sold to investors led by Samara Capital and Amazon. More Retail has a network of 878 Supermarkets in 30 cities and 40 Hypermarkets in 12 cities.

More Retail Private Limited
More. stores
TypePrivate Company
IndustryRetail
PredecessorAditya Birla Retail Limited founded July 14, 1988 (1988-07-14)
Founded2007
HeadquartersMumbai, India
Number of locations
878 - SuperMarkets, 40 - HyperMarkets
Key people
Vinod Nambiar – Managing Director
Mohit Kampani (Deputy Managing Director & CEO - Hypermarkets)
Products
  • Supermarket
  • Hypermarket
  • Grocery & staples
  • Daily essentials
  • Dairy & frozen
  • Home and furniture
  • Home appliances
  • Bed & bath
BrandsMore Supermarket, More Hypermart, More Megastore
Number of employees
over 11,000
Websitemoreretail.in

The company is headquartered in Mumbai and has offices in Kolkata and Bengaluru.

More Retail Limited also provides customers products under its labels.[5]

History

1986 - K Anjaneyulu and his wife established Trinethra Super Retail, a Hyderabad-based supermarket chain.

2007 - Aditya Birla Group acquired Trinethra Super Retail which was their first retail takeover. Trinethra Super Retail had over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being used, while in Karnataka and Kerala, Fabmall brand was being used. ABG rebranded Trinethra as More Retail.[6][7]

2008 – More Retail launched More Hypermarket in Baroda and Mysore.

2008-12 – More Retail expanded its footprint to 635 stores across India

2015 - Aditya Birla Retail Limited acquired Total Super Stores from Jubilant Agri and Consumer Products Ltd (JACL) [8]

2016-17 – Aditya Birla Retail Ltd won the Retail Transformation and Reinvention award for “Retail Transformation and Re-Invention” [9]

2019 – WItzig Advisory acquired Aditya Birla Retail from AB Group and rename it as 'More Retail Pvt. Limited' [10]

2022 – More Retail crosses 900+ stores across the country.

Restructuring

Various news reports, later confirmed by an order from Competition Commission of India, indicated the More was sold by Aditya Birla Group to investors led by private equity fund Samara Capital & E-Commerce player Amazon. Consequently, More is not part of Aditya Birla Group anymore.

References
  1. "More Retail Pvt Ltd Company Profile". Bloomberg.{{cite web}}: CS1 maint: url-status (link)
  2. "Aditya Birla Group | Companies | Indian companies | Aditya Birla Retail Limited". Adityabirla.com. 23 June 2010. Retrieved 11 February 2011.
  3. Malviya, Sagar (7 July 2014). "Aditya Birla Retail borrows Rs 500 crore from Yes Bank". The Economic Times. Retrieved 3 December 2018.
  4. "Forgot Password -". Morestore.com.
  5. "Aditya Birla Group". Adityabirla.com. Retrieved 24 June 2019.
  6. "Trinethra: Birla's first retail takeover". Timesofindia-economictimes.
  7. "Media Releases". Abg.com. Retrieved 24 June 2019.
  8. "Aditya Birla buys retail business of Jubilant Industries". 12 May 2015.
  9. "World Retail Congress announces winners of World Retail Awards 2016".
  10. "Amazon, Samara Capital co-invest in 'more' owner Witzig Advisory Services". 21 September 2018.
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