Miyoko Schinner

Miyoko Schinner (née Nishimoto) is an American vegan activist, entrepreneur, chef, cookbook author, and founder of the dairy-free goods company, Miyoko's Creamery.

Miyoko Schinner
Schinner delivering keynote address at Animal Equality Gala 2017
Born
Miyoko Nishimoto

1957/1958 (age 64–65)[1]
Japan
EducationSt. John's College (Annapolis/Santa Fe), B.A. Philosophy
Occupations
  • Vegan entrepreneur
  • Vegan Chef
  • Cookbook author
Years active1991–present
Titlefounder and former CEO of Miyoko's Creamery[2]
SpouseMichael Schinner
Children3

Early life and education

Schinner was born in a town outside of Tokyo, Japan as Miyoko Nishimoto.[3] She came to the United States when she was seven,[3] grew up in Mill Valley, California,[4] and at age 12 decided to become a vegetarian (which led her to cooking her own meals).[5] She began college at the Pratt Institute in order to study graphic design, but dropped out after a year.[5] She eventually transferred to St. John's College in Annapolis,[3] and graduated with a B.A. in Philosophy in 1979.[5]

Early career

After moving to Japan,[4] Schinner transitioned to eating vegan in the mid-1980s.[6][7] In 1994, she opened the vegan restaurant Now and Zen in San Francisco. It eventually expanded into a natural food company of the same name, and was sold in 2003.[8]

Schinner has launched a number of vegan brands, such as UnTurkey, which she exhibited at the 1995 Natural Products Expo alongside competitor Tofurky, and Hip Whip.[7]

Miyoko's Creamery

In 2014, Schinner launched vegan cheese company Miyoko's Kitchen, later renaming it Miyoko's Creamery.[9] Tofurky founder Seth Tibbott was the company's first investor.[10] In 2016, the Specialty Food Association reported the company had "grown 300% year over year," and "they recently signed on to a new 28,000+ square-foot headquarters in Petaluma."[10]

Schinner is a leading advocate for the right of vegan food products to use traditional meat and dairy terms on their labels.[11] In particular, she has been involved in legal challenges over product laws that regulate vegan food labeling, with Schinner arguing the laws violate free speech.[12][13][14]

In August of 2021, Miyoko's Creamery prevailed in their lawsuit against the California Department of Food and Agriculture's attempts to force the company to cease using the words "Cheese" and "Butter" among others in the marketing of their products.[15]

In February 2023, Miyoko's Creamery announced that it and Schinner had parted ways.[2] In addition, on February 16, Miyoko's Creamery also filed a law suit against her, alleging that she misappropriated confidential information and copied the data to her personal cloud after the board of directors voted to terminate her as CEO. The case was filed in the U.S. District Court for the Northern District of California, Case 3:23-cv-00711.[16]

On March 3, 2023, Schinner’s attorney Lisa Bloom announced that Schinner would be filing a wrongful termination counter lawsuit. Bloom stated: “The company's behavior in forcing her out of the company she created and built, then trashing her via an outrageously malicious and misleading lawsuit will be met with facts and witnesses showing that Miyoko's own complaints of toxic and sexist behavior by certain male executives were swept under the rug, and then she was demoted and fired.”[17]

Rancho Compasión

In 2015, Schinner founded the nonprofit Rancho Compasión farmed animal sanctuary in Nicasio, California.[18][19]

Cookbooks and television show

In 1991 The Book Publishing Company published her first vegan cookbook The Now and Zen Epicure.[20] In 2012, it published Artisan Vegan Cheese. That same year she began co-hosting PBS cooking show Vegan Mashup, with Toni Fiore and Terry Hope Romero.[21]

Ten Speed Press published Schinner's The Homemade Vegan Pantry in 2015,[22] and The Vegan Meat Cookbook: Meatless Favorites. Made with Plants. in 2021.[23]

Personal life

Schinner is married to Michael Schinner, with whom she opened "Rancho Compassion." They have three children, a son (a basketball player in Japan) and two daughters.[4] In 2023, Schinner defined herself as an "Epicurean activist out to end cruelty to animals and climate change by connecting our palate to our future."[24]

Honors

In 2018, Melaina Juntti of New Hope Network described Schinner as a "vegan rock star".[6] Schinner was among 28 women featured in PopSugar's "28 Women Changing the World Right This Second" list, a project backed by UN Women.[25]

In 2019, The Homemade Vegan Pantry was named one of the Best Vegan Cookbooks by Good Housekeeping magazine.[26]

In 2021, Schinner was included in the inaugural Forbes 50 Over 50 list.[1][27]

Awards

Awards
YearAwardEvent
2015Veggie Award Product of the YearVegNews Veggie Awards[28]
2016Vegan Hall of FameNorth American Vegetarian Society[29]
2019Sofi AwardsSpecialty Food Association Sofi Award, Business Leadership[30]

Works

  • Nishimoto, Miyoko (1991). The Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate. The Book Publishing Company. ISBN 978-0913990780.
  • Nishimoto Schinner, Miyoko (1999). Japanese Cooking: Contemporary & Traditional [Simple, Delicious, and Vegan]. The Book Publishing Company. ISBN 978-1570670725.
  • Nishimoto Schinner, Miyoko (2001). The New Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate. The Book Publishing Company. ISBN 978-1570671142.
  • Schinner, Miyoko (2012). Artisan Vegan Cheese. The Book Publishing Company. ISBN 978-1570672835.
  • Schinner, Miyoko (2015). The Homemade Vegan Pantry: The Art of Making Your Own Staples. Ten Speed Press. ISBN 978-1607746775.
  • Schinner, Miyoko (2021). The Vegan Meat Cookbook: Meatless Favorites. Made with Plants. Ten Speed Press. ISBN 978-1984858887.

References

  1. "Miyoko Schinner". Forbes. Retrieved June 2, 2021.
  2. "Miyoko's Creamery Announces Executive Transition". Business Wire. Retrieved 2023-02-17.
  3. "Miyoko's Wins in Lawsuit Over Use of 'Butter' and 'Dairy' in Labeling". Rafu Shimpo. 2021-09-16. Retrieved 2023-03-03.
  4. Sumrall, Frank (2023-01-31). "Miyoko Schinner". North Bay Biz. Retrieved 2023-01-31.
  5. Poling, Les (2023-03-03). "MIYOKO SCHINNER: FOOD REVOLUTIONARY". St. John's College (Annapolis/Santa Fe). Retrieved 2023-03-03.
  6. Juntti, Melaina (2018-08-27). "Miyoko's Kitchen chef creates cheese that's better for people and the planet". New Hope Network. Retrieved 2020-02-08.{{cite web}}: CS1 maint: url-status (link)
  7. Dawson, Vanessa. "This Woman Is Taking On The $120 Billion Cheese Industry". Forbes. Retrieved 2020-02-08.{{cite web}}: CS1 maint: url-status (link)
  8. "Vegan cheese startup Miyoko's Kitchen drawing lots of investors". SFChronicle.com. 2017-02-16. Retrieved 2020-02-08.
  9. ""We are revolutionizing dairy products by making them from plants instead of cows" - Miyoko's Kitchen founder Miyoko Schinner, the bitesize interview". www.just-food.com. 2019-02-05. Retrieved 2020-02-08.
  10. "Miyoko's Kitchen and the Rise of Vegan Cheese". Specialty Food Association. 2016-10-03. Retrieved 2020-02-08.
  11. Strom, Stephanie (2016-03-06). "Trade Group Lobbying for Plant-Based Foods Takes a Seat in Washington". The New York Times. ISSN 0362-4331. Retrieved 2020-02-10.
  12. Bitker, Janelle (2020-02-07). "Vegan company Miyoko's Creamery sues California over labeling restrictions". SFChronicle.com. Retrieved 2020-02-08.{{cite web}}: CS1 maint: url-status (link)
  13. foodnavigator-usa.com. "Miyoko's Kitchen sued over vegan butter labels: 'Products bask in dairy's halo'". foodnavigator-usa.com. Retrieved 2020-02-08.
  14. "Big Dairy wants you to know vegan butter isn't actually butter". Los Angeles Times. 2019-06-20. Retrieved 2020-02-09.
  15. Schlott, Rikki. "California Court Rules Vegan Creamery Has First Amendment Right To Call Products 'Butter' and 'Cheese'". reason.com. Reason. Retrieved 18 February 2023.
  16. "Mintz Reps Vegan Food Company Miyoko's in Trade Secrets Suit". Law.com. Retrieved 2023-02-17.
  17. Hamstra, Mark (2023-03-02). "Schinner Plans Countersuit in Miyoko's Creamery Dispute". Specialty Food Association. Retrieved 2023-03-02.
  18. https://www.ranchocompasion.org/
  19. Charles, Jacoba (2017-01-19). "Vegan chef builds animal sanctuary in Nicasio hills". The Point Reyes Light. Retrieved 2020-02-08.{{cite web}}: CS1 maint: url-status (link)
  20. Van Matre, Lynn (2017-04-21). "MEATLESS FEAT". Chicago Tribune. Retrieved 2020-06-20.
  21. Kamila, Avery Yale (2012-06-06). "Natural Foodie: Delicious TV puts spotlight on vegans". Press Herald. Retrieved 2020-02-08.
  22. Kamila, Avery Yale (2018-03-14). "The signs are everywhere – vegan mac and cheese is having its moment". Press Herald. Retrieved 2020-02-09.
  23. Briskin, Will (2022-02-02). "The best new cookbooks to start 2022". San Francisco Chronicle. Retrieved 2023-03-03.
  24. Miyoko Schinner Official Instagram Account
  25. Garcia, Kelsey (2018-10-11). "For International Day of the Girl, Meet 28 Women Changing the World Right This Second".
  26. Schumer, Lizz (2019-09-27). "15 Best Vegan Cookbooks to Go Meatless for Any Meal". Good Housekeeping. Retrieved 2020-02-08.
  27. McGrath, Maggie (June 2, 2021). "Introducing The 50 Over 50: Women Proving Success Has No Age Limit". Forbes. Retrieved June 2, 2021.
  28. Miyoko’s Kitchen Wins 2015 Veggie Award™ Product of the Year
  29. Vegan Hall of Fame (PREVIOUSLY KNOWN AS THE VEGETARIAN HALL OF FAME)
  30. 2019 Leadership Award Winners
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