Mix 104.9

Mix 104.9 (call sign: 8MIX) is a radio station in Darwin, Northern Territory, Australia. It started broadcasting in 1997 - at the time, sister station Hot 100 was the only commercial radio station in Darwin - and has a relay in the remote town of Katherine (106.9 FM) as well as relays in smaller communities such as Pine Creek, Northern Territory, Adelaide River, Northern Territory and Bathurst Island, Northern Territory north of Darwin.

Mix 104.9
Broadcast areaDarwin, Northern Territory
Frequency104.9 MHz FM
Programming
FormatAdult contemporary
Ownership
Owner
  • ARN
  • (Northern Territory Broadcasters Pty Ltd)
Hot 100
KIX Country 92.3
Classic Rock Digital
History
First air date
1997
Technical information
Transmitter coordinates
12°24′52.06″S 130°58′9.41″E
Links
WebcastLive streaming
Websitewww.mix1049.com.au
Mix 104.9 and Hot 100 Broadcast Building

In November 2021, Mix 104.9, along with other stations owned by Grant Broadcasters, were acquired by the Australian Radio Network. This deal allows Grant's stations, including Mix 104.9, to access ARN's iHeartRadio platform in regional areas. The deal was finalized on January 4, 2022.[1] It is expected Mix 104.9 will integrate with ARN's Pure Gold Network, but will retain its current name according to the press release from ARN.

The current line up is Mix Brekky with Dan and Sare, featuring legendary gamer and MC Daniel Hilliard, and producer and podcaster Sarah Beins, Breakfast 5.30 am to 9 am. The breakfast show features the promotion Secret Sound, one of Darwin's longest running and richest on air competition.

The talkback morning show 360 with Katie Woolf from 9 am – 12 pm is Darwin's most influential local talk back show. It features the highly popular and often controversial Week That Was panel every Friday, with regular guests from the Country Liberal Party, NT Government, Independent members of parliament and the media.

Sarah (Passalick) hosts afternoons, kicking off with the 80's hour at 12 pm, afternoons from 1 pm and then The Drive Home with Andrew (Thain) from 3 pm – 7 pm.

AFL on Mix 104.9FM - in 2014 Mix 104.9FM commenced broadcasting the Australian Football League premiership series. Friday evening, Saturday, Saturday Nights and Sunday evenings.

Sarah Passalick is the current PD and General Manager Michael Harvey

Mix 104.9 Number of Listeners ( 2017)

Breakfast (5:30 am – 9 am): 36,800
Mornings (9 am – 12 pm): 24,300
Afternoon (12 pm – 4 pm): 27,100
Drive (4 pm – 7 pm): 33,700
Evening (7 pm – 12 am): 3,700
Weekend (Sat-Sun 5:30 am – 12 am): 29,300

References
  1. ARN and Grant Broadcasters unite to create Australia's leading radio and digital audio business AdNews Australia 4 January 2022


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