La Carcacha

In 1991, A. B. Quintanilla, Selena's brother, and the band's keyboardist, Joe Ojeda, walked from their hotel in Uvalde, Texas, to get food. While eating, A. B. observed a dilapidated vehicle and, addressing Ojeda, proclaimed his desire to compose a musical piece inspired by it. He asked Ojeda for the Spanish translation of "broken-down car," which Ojeda provided as "carcacha". A. B. was initially uncertain about the thematic direction he would pursue the composition.[1]

A month later, A. B. bought a BMW and went to pick up food. At the restaurant, a worker kept asking about his car, much to his chagrin, as he simply sought to retrieve his meal. Overhearing a nearby woman expressing her willingness to court the owner of the car, A. B. utilized this experience to forge "La Carcacha" in collaboration with backup dancer and vocalist, Pete Astudillo. Astudillo learned about A. B.'s idea in Eagle Pass, Texas, after a friend of Selena poked fun at a couple arriving at a dance in their beat-up car. Astudillo aspired to craft lyrics centered around a woman devoid of materialistic inclinations, whose acquaintances may deride her and engage in mockery, yet she remains unperturbed by her partner's possession of a battered car, showing that the paramount sentiment is the significance of love.[1]

"La Carcacha" opens with an introduction by Luis "Bird" Rodriguez, a disc jockey for Laredo's Z-93 radio station, presenting the piece as Selena's latest single.[2] Musically, "La Carcacha" is primarily a Tejano cumbia song,[3] incorporating elements of piano and synthesizers "woven into it",[4] under a "tasty beat".[5] It features the characteristic hip-swaying tempo typically associated with cumbia recordings.[6] Tim Baker of Newsweek called "La Carcacha" a reggae-infused offering.[7]"La Carcacha" is emblematic of Selena's cumbia style, with her exuberance discernible in her vocal delivery, as observed by Marysabel E. Huston-Crespo for CNN en Español.[5] The track bears a musical resemblance to "Baila Esta Cumbia" (1990).[8] Gus Garcia, writing for the Del Rio News Herald, referred to it as a "hypnotic cumbia".[9] Ramiro Burr, in Billboard, noted that the song encompassed "danceable cumbias and polkas" sharing similarities with "Baila Esta Cumbia".[10] Burr, in the San Antonio Express-News, praised the song's "memorable melodic hook" which he believed engaged listeners in whistling along.[11] He also felt that Selena drew inspiration from the sax-cumbia singer Fito Olivares, culminating in the creation of "La Carcacha". The composition was characterized by Selena's distinctive style: rhythmic melodies that elicited dance while simultaneously providing a satirical portrayal of life in the barrio. Burr believed that A. B. demonstrated a marked progression in his songwriting abilities, cultivating a predilection for power-pop and synthesizer-infused cumbias.[12]

"La Carcacha" employs a comical narrative intertwined with an underlying moral message.[1] The lyrics of "La Carcacha" revolve around a poignant commentary on materialism and superficiality. The narrative explores the protagonist's experience with a rundown vehicle, known as a "carcacha" in Spanish. By juxtaposing the protagonist's humble means of transportation with a materialistic young woman's desire for luxurious possessions, the song ultimately emphasizes the importance of love and genuine connection over material wealth.[13] Tejano music often suffered from simplistic and generic lyrical content; however, A. B. and Astudillo overcame this stereotype by crafting songs that rendered vibrant depictions of life in the barrio.[14] Chris Riemenschnieder, writing for the Austin American-Statesman, compared its playful nature to Madonna's "True Blue" (1986) song.[15] Selena's biographer, Joe Nick Patoski, noted that the singer frequently recorded songs depicting experiences she had not personally encountered, such as "La Carcacha", which delves into themes of "barrio teen romance".[16] Patoski described the composition as an exemplary piece of contemporary music, characterized by its dynamic cumbia rhythm accentuated by call-and-response chants, exuberant shouts, whistles, and Chris Pérez's guitar fills. The song showcases Selena's "mesmerizing snake-charmer vocals"; oscillating between exhilarating and impassioned growls, as she awaits her lover's arrival in his ramshackle vehicle. The narrative encapsulates a story of love amidst adversity, a theme with which A. B. "knew well".[17] John Flores, writing for The Monitor, observed that the song's straightforward themes revolve around a woman's affection for a man, irrespective of his car's condition.[18] "La Carcacha" ultimately portrays the image of a decrepit automobile falling apart, as interpreted by Suzanne Gamboa in the Austin-American Statesman.[19]

The song experienced "considerable airplay" in several cities throughout Texas.[20] It made its debut on local Tejano radio station charts during the week concluding on April 23, 1992.[21] "La Carcacha" ascended to the top spot on Radio & Records Tejano Singles chart on the week ending May 30, 1992.[22] In the week ending April 9, 2015, which marked the 16th anniversary of Selena's death, the song reached its peak at number six on the Regional Mexican Digital Song Sales chart.[23] The song peaked at number sixteen on the Latin Pop Digital Song Sales chart on the tracking week of December 16, 2020.[24] The song peaked at number 21 on the Latin Digital Song Sales chart on the tracking week of December 16, 2020.[25] The Recording Industry Association of America (RIAA) has certificated "La Carcacha" triple Platinum (Latin), denoting 180,000 units consisting of sales and on-demand streaming in the US.[26]

During her 1993 Houston Astrodome concert, Selena's performance of "La Carcacha" led the audience to "[rise] to their feet",[27] a phenomenon also observed at her San Antonio Alamodome that same year.[28] Similarly, she won over people in Miami, Puerto Rico, and the Caribbean with songs like "La Carcacha", which compelled people to dance, as noted by Ed Crowell in the Austin-American Statesman.[29] The song served as the closing number for her 1993 San Felipe Amphitheater concert, leaving attendees "wanting more".[30]

In May 1993, Selena released her Live! album, which was recorded during a free admissions concert in Corpus Christi, Texas that February. According to Tejano music columnist Rene Cabrera, "La Carcacha" and "La Llamada" (1993) overshadowed Selena's duet with Emilio Navaira on "Tu Robaste Mi Corazon" on the album.[31] The live version allowed Los Dinos band to excel, providing a show that "[rocked] the house with dynamics and production values equal to any contemporary act's in this part of the planet.", according to Patoski. He observed that the live rendition did not necessitate language skills or familiarity with Latin culture for listeners to enjoy. Patoski also commended the keyboard lines, which were enhanced by Ricky Vela and David Lee Garza, and praised Garza's contribution of "street creditability and a touch of blues to his squeezebox instrumental break."[32] Leila Cobo found "La Caracacha" as an example of what Selena did best.[33]

"La Carcacha" was nominated for Single of the Year at the 1993 Tejano Music Awards,[34][35] though it was dropped during preliminaries.[36] Selena's first music video, shot in Monterrey, Mexico, was for "La Carcacha".[1] This was a rarity for Tejano musicians, as it was unusual for Tejano artists to employ music videos as promotional tools.[37] "La Carcacha" went on to win Video of the Year at the Tejano Music Awards,[38] and was recognized as one of the award-winning songs at the first BMI Latin Awards in 1994.[39] Selena's initial commercially successful singles in Mexico were "Baila Esta Cumbia" and "La Carcacha".[40]

"La Carcacha", along with "Como la Flor" (1992) and "Bidi Bidi Bom Bom" (1994), played a pivotal role in propelling Selena to prominence within the Tejano music industry.[41] Selena successfully captivated Mexican audiences during the 1990s with songs such as "Como la Flor" and "La Caracha",[42] by integrating her Mexican-American roots with her American heritage.[43] "La Carcacha" helped opened the doors for Selena in Mexico,[44] and emerged as one of her signature songs,[45] that significantly boosted Tejano music sales.[46] On February 26, 1995, Selena delivered a performance of "La Carcacha" at the Houston Astrodome, which became her final concert before she was shot and killed a month later. This concert was posthumously released in February 2001 under the title Live! The Last Concert, Michael Clark, of the Houston Chronicle, posited that tracks like "La Carcacha" and "Bidi Bidi Bom Bom" exemplified Selena's lifelong efforts to elevate Tejano music into the American pop domain.[47] Following the announcement of her death, "La Carcacha" and "Como la Flor" became the most-requested songs on Mexican radio stations.[48] As the first anniversary of Selena's death approached on March 31, 1996, "La Carcacha" was the inaugural song played at the Apodaca casino.[49] On the second anniversary of her death, the song continued to rank among the most requested by Mexican radio listeners.[50] In "Cumbia Medley", a live medley on the Selena movie soundtrack (1997) that includes "La Carcacha", Fernando Zamora, writing for El Norte, identified the medley as a great offering for fans.[51]

The song served as the inspiration for a lowrider car show. A 1948 Chevrolet Fleetwood, adorned with a mural of Selena crafted by German artist Von Otto on its hood, was named after the song. This vehicle garnered accolades for "Best Bomb", "Best Mural", and "Best Engine" at the 1995 Dallas Low Rider Show and achieved runner-up status at the Los Angeles Car Show.[52] It was awarded Bomb of the Year at the 1997 Lowrider magazine show,[53] and subsequently hailed as "the world's most famous lowrider".[54] The car was eventually incorporated into a Mexican museum collection.[54] "La Carcacha" was included in the set list of the broadway musical Selena Forever (2000) featuring Veronica Vasquez as Selena. Vasquez admitted to struggling with enunciation while rehearsing the song.[55] In 2005, Ana Barbara performed "La Carcacha" at the Selena ¡VIVE! benefit concert.[56] Rogelio Olivas, writing for the Tuscon Citizen, observed that Barbara's rendition revealed a vulnerability in her vocal capabilities and commented on her revealing attire.[57] Barbara's version peaked at number eight on the Nicaragua Digital Song Sales chart in 2009.[58]

In December 2022, Mexican reggaeton artist Bellakath faced allegations of plagiarism for her song "Gatita" (2012), after it went viral on TikTok, as users identified similarities to "La Carcacha". Following accusations that Bellakath had misappropriated the track from another individual, "Gatita" was removed from several streaming platforms.[59]

Credits are adapted from the liner notes of Entre a Mi Mundo.[1]