Loud (esports)

Loud (stylized as LOUD) is a Brazilian esports organisation with teams competing in Free Fire, Fortnite, League of Legends and Valorant. Founded in 2019, LOUD is the esports organization with the largest number of followers on social media in Brazil and the second largest in the world.[1] In 2022, LOUD's Valorant team won Best Esports Team at Esports Awards and The Game Awards.[2][3]

LOUD
Short nameLLL
Games
Founded28 February 2019 (2019-02-28)
Based inSão Paulo, Brazil
Colors   
Owners
  • Bruno Oliveira (CEO)
  • Jean Ortega (COO)
  • Mathew Ho (COO)
PartnersItaú
Burger King
Mentos
F12.bet
Websiteloud.gg

History

LOUD was created on February 28, 2019 by YouTuber Bruno "PlayHard" Oliveira along with entrepreneurs Jean Ortega and Mathew Ho.[4] Since the beginning, LOUD has focused on creating videos on YouTube and popularizing its players and influencers.[5] Being one of the pioneers of this model in Brazil, LOUD became the first Brazilian esports organization to reach 1 billion views.[6]

On October 28, 2022, LOUD announced the digital influencer Iran Ferreira, better known as Luva de Pedreiro, as an ambassador.[7] Before joining LOUD, Iran was already popularly known around the world, especially in the football scene, where he has already received attention from players like Neymar and Cristiano Ronaldo.[8][9][10]

Partnerships and collaborations

In August 2021, LOUD stamped the new packaging of Fusion Energy Drink, an Ambev brand of energy drinks.[11] In January 2023, Burger King launched a LOUD-themed restaurant in São Paulo for 1 month.[12]

Current divisions

Free Fire

LOUD started as a Free Fire team, due to the popularization of the game in Brazil in 2019. LOUD's Free Fire team won the 2020 Copa America and the 2022 Liga Brasileira de Free Fire Stage 1.[13][14]

Current roster
LOUD Free Fire roster
PlayersCoaches
Handle Name Nationality
Cauan7 Cauan Santos Brazil
Lost21 Luan Souza Brazil
Noda Willian de Oliveira Brazil
Mexico Leonardo Silva Brazil
Draxx Victor Borges Brazil
Head coach

Marcos "Frois" Frois

Assistant coach(es)

Frank "Frank7" Willian

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 14 March 2023.

League of Legends

Its League of Legends team competes in the Campeonato Brasileiro de League of Legends (CBLOL), Brazil's top professional league for the game.[15] On 3 September 2022, LOUD swept paiN Gaming to win its first CBLOL title, qualifying the team for the 2022 World Championship.[16]

Current roster
LOUD League of Legends roster
PlayersCoaches
Handle Name Nationality
Robo Leonardo Souza Brazil
Croc Park Jong-hoon South Korea
Tinowns Thiago Sartori Brazil
Route Moon Geom-su South Korea
Ceos Denílson Oliveira Brazil
Head coach

Lucas "BeeLLzY" Spínola

Assistant coach(es)

Pedro "ShaQuinn" Salazar
Diego "Sephis" Alejandro

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 02 April 2023.

LOUD Academy League of Legends roster
PlayersCoaches
Handle Name Nationality
Makes Gabriel Nemeth Brazil
Mousty Roger Wiegand Brazil
Tutsz Arthur Machado Brazil
Beenie Pedro Lucas Brazil
Vahvel Victor Vieira Brazil
Head coach

Lucas "Palkya" Rodrígues

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 09 March 2023.

Valorant

LOUD arrived on the Valorant scene in early 2022 by signing a free agent team named "paNcada e amigos" (lit. 'paNcada and friends'). LOUD's Valorant team won the 2022 Valorant Champions, the culmination of that year's Valorant Champions Tour, the game's most prestigious international tournament.[17]

Current roster
LOUD Valorant roster
PlayersCoaches
Handle Name Nationality
Aspas Erick Santos Brazil
Less Felipe Basso Brazil
tuyZ Arthur Vieira Brazil
Saadhak Matias Delipetro Argentina
Cauanzin Cauan Pereira Brazil
Head coach

Danny "fRoD" Montaner

Assistant coach(es)

Jordan "stk" Nunes

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 25 February 2023.

LOUD GC Valorant roster
PlayersCoaches
Handle Name Nationality
Tayhuhu Taynah Yukimi Brazil
let Letícia Dias Brazil
Krysme Julia Maria Brazil
Jelly Julia Paiva Brazil
lissA Giulia Lissa Brazil
Head coach

Jonathan "Jhow" Glória

Assistant coach(es)

Marcos "Markin" Vinicius

Legend:
  • (I) Inactive
  • (S) Suspended
  • Substitute player Substitute
  • Injured Injury / Illness
  

Latest roster transaction: 02 April 2023.

Former divisions

Fortnite

In June 2020, LOUD started playing Fortnite competitions. Throughout, there were seven players who passed through the organization. In November 2022, LOUD announced their departure from the competitive Fortnite scene.[18]

Awards and nominations
Year Ceremony Category Result Ref.
2019 Prêmio eSports Brasil Organização do Ano Nominated [19]
2020 Prêmio eSports Brasil Organização do Ano Nominated [20]
2021 Esports Awards Esports Video Production Team of the Year Nominated [21]
Esports Organisation of the Year Nominated
Prêmio eSports Brasil Organização do Ano Nominated [22]
2022 Esports Awards Content Group of the Year Nominated [23]
Esports Organisation of the Year Nominated
Esports Team of the Year Won [24]
Esports Creative Team of the Year Won [25]
The Game Awards 2022 Best Esports Team Won [26]
Prêmio eSports Brasil Organização do Ano Won [27]

References
  1. "LOUD é o segundo time de esports com mais seguidores na web no mundo". ge (in Brazilian Portuguese). Retrieved 2023-01-27.
  2. Lagrange, Solenne (2022-12-14). "The Esports Awards presented by Lexus – 2022 Winners | Esports Awards". Retrieved 2023-01-27.
  3. Plant, Logan (2022-12-09). "The Game Awards 2022 Winners: The Full List". IGN. Retrieved 2023-01-27.
  4. "How LOUD became the biggest esports org you've never heard of". Dexerto. Retrieved 2023-01-27.
  5. gameon. "Como a LOUD se tornou uma potência do esport". Terra (in Brazilian Portuguese). Retrieved 2023-01-27.
  6. "Free Fire: LOUD é primeira organização de eSports a bater 1 bilhão em visualizações em canal". ge (in Brazilian Portuguese). Retrieved 2023-01-27.
  7. "LOUD anuncia Luva de Pedreiro como embaixador". ge (in Brazilian Portuguese). Retrieved 2023-01-27.
  8. "Antes de pausa, Luva de pedreiro encontrou Neymar e encantou CR7 Jr". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-01-27.
  9. "Luva de Pedreiro recebe recado de Cristiano Ronaldo e agita seguidores". Torcedores - Notícias Esportivas (in Brazilian Portuguese). 2022-10-15. Retrieved 2023-01-27.
  10. "Filho de Cristiano Ronaldo mostra para a família o Luva de Pedreiro; veja". www.uol.com.br (in Brazilian Portuguese). Retrieved 2023-01-27.
  11. Alexandro, Victor (2021-08-12). "Fusion Energy Drink fará live com Babi, Leleo, Vini e Sharinn para divulgar nova embalagem 500ml". GKPB - Geek Publicitário (in Brazilian Portuguese). Retrieved 2023-01-27.
  12. Zambarda, Pedro (2023-01-24). "Com apelo gamer, Burger King e LOUD lançam loja temática na Avenida Paulista". Drops de Jogos (in Brazilian Portuguese). Retrieved 2023-01-27.
  13. "Copa América de Free Fire: LOUD é campeã continental dominando quedas; Corinthians fica em 4º". ge (in Brazilian Portuguese). Retrieved 2023-01-27.
  14. "Final da LBFF 2022: LOUD faz história e é campeã inédita". ge (in Brazilian Portuguese). Retrieved 2023-01-27.
  15. Kay, Meg (29 September 2022). "Here's every minor region representative at LoL Worlds 2022". Dexerto. Retrieved 1 October 2022.
  16. "CBLOL 2022: Ceos vê elenco da LOUD mais completo e unido do que anteriores". ge (in Brazilian Portuguese). 5 September 2022. Retrieved 1 October 2022.
  17. Klimentov, Mikhail (September 18, 2022). "LOUD wins 'Valorant' world championship, defeating OpTic in Istanbul". The Washington Post. Retrieved September 19, 2022.
  18. Povoleri, Bruno (2022-11-29). "LOUD deixa o competitivo de Fortnite aquém das expectativas". The Enemy (in Brazilian Portuguese). Retrieved 2023-01-27.
  19. "Confira os vencedores do Prêmio eSports Brasil 2019". theenemy. 2019-12-20. Retrieved 2019-12-20.
  20. "Confira os vencedores do Prêmio eSports Brasil 2020". theenemy. 2020-12-08. Retrieved 2020-12-08.
  21. "Confira os vencedores do Esports Awards 2021". theenemy. 2021-11-21. Retrieved 2021-11-21.
  22. "Confira os vencedores do Prêmio eSports Brasil 2021". theenemy. 2021-12-16. Retrieved 2020-12-16.
  23. "Esports Awards 2022: Less, da LOUD, é indicado a revelação do ano". ge. 27 October 2022. Retrieved 21 December 2022.
  24. @esportsawards (14 December 2022). "The winner of the Esports Team of the Year Presented by @secretlabchairs is... @LOUDgg (Valorant) CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
  25. @esportsawards (13 December 2022). "The winner of the Esports Creative Team of the Year is...@LOUDgg CONGRATULATIONS! #EsportsAwards" (Tweet) – via Twitter.
  26. @thegameawards (8 December 2022). "A big CONGRATULATIONS are in order for these Esports winners,@playvalorant, @yay, @loudgg, @bzkagaming, and @lolesports! #TheGameAwards" (Tweet) – via Twitter.
  27. @gesports (16 December 2022). "Prêmio eSports Brasil 2022: LOUD é a org do ano dlvr.it/SfVk06" (Tweet) – via Twitter.


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