Kitsch (song)

"Kitsch" is a song recorded by South Korean girl group Ive for their first studio album, I've Ive, released on March 27, 2023.[1] Its lyrics were written by Lee Seu-ran, Hwang Hyun (MonoTree) as well as group members Gaeul and Rei, whilst composition was handled by various contributors including Ryan S. Jhun, who had previously helped produce "After Like" and "Eleven".

"Kitsch"
Single by Ive
from the album I've Ive
LanguageKorean
ReleasedMarch 27, 2023 (2023-03-27)
Studio
  • Ingrid Studio
  • 821 Sound
GenrePop
Length3:15
Label
Composer(s)
  • Ryan S. Jhun
  • Lise Reppe
  • Audun Agnar Guldbrandsen
  • Kyle Joseph Faulkner
  • Tea Carpeter
  • Emily Harbakk
  • Stally
  • Pateko
Lyricist(s)
Ive singles chronology
"After Like"
(2022)		 "Kitsch"
(2023)		 "I Am"
(2023)
Music video
"Kitsch" on YouTube

Background

"Kitsch" serves as a pre-release single for Ive's first studio album I've Ive, to be made available on April 10. It's release marked the group's first single under a new label deal, upon Starship Entertainment and Kakao signing a partnership with Columbia Records in the United States.[2]

Composition

“Kitsch,” is a "bubbly" pop track[3] that combines strong beats, basslines, and various bouncing sounds.[4] The song showcases the group's "unique charm" and reveals their self-confidence and identity, which became stronger with their "dignified appearance."[5]

Billboard noted the track's opening lyrics as almost "prophetic", with member Wonyoung singing the line "It's our time." "Kitsch"'s lyrics revolves around themes of expressing confidence and self-love, with the publication regarding them as the group's "now-signature themes."[2] Nylon noted the track's balance between both dark and light, with it being a "bubbly pop song that hides an otherwise dark and edgy core."[3]

Credits and personnel

Credits adapted from Melon.[6]

  • Ive – vocals
  • Kriz – background vocals, vocal director
  • Lee Seu-ran – lyricist, composer
  • Hwang Hyun (MonoTree) – lyricist, composer
  • Ryan S. Jhun – composer, arranger
  • Lise Reppe – composer, arranger
  • Audun Agnar Guldbrandsen – composer, arranger
  • Kyle Joseph Faulkner – composer
  • Tea Carpeter – composer
  • Emily Harbakk – composer
  • Stally – composer, arranger
  • Pateko – composer, arranger
  • Minhee Kim – recording engineer (at 821 Sound)
  • Youngeun Yang – recording engineer (at Ingrid Studio)
  • Kyungwon Lee – digital editing
  • Markus Gustafson – mixing
  • Namwoo Kwon — mastering

Charts
Weekly chart performance for "Kitsch"
Chart (2023) Peak
position
Global Excl. US (Billboard)[7] 152
Japan (Japan Hot 100)[8] 40
Japan Combined Singles (Oricon)[9] 39
New Zealand Hot Singles (RMNZ)[10] 23
Singapore (RIAS)[11] 26
South Korea (Circle)[12] 1
Taiwan (Billboard)[13] 24
US World Digital Song Sales (Billboard)[14] 11
Vietnam (Vietnam Hot 100)[15] 50

References
  1. Yeo, Gladys (March 27, 2023). "IVE drop carefree music video for pre-release single 'Kitsch'". NME. Retrieved April 5, 2023.
  2. Benjamin, Jeff (March 28, 2023). "IVE Drop 'Kitsch' as First Release Under New Columbia Records Deal". Billboard. Retrieved April 5, 2023.
  3. Wang, Steffanee (March 29, 2023). "IVE's "Kitsch" & 9 Other New Songs Out This Week". Nylon. Retrieved April 5, 2023.
  4. Park, Seo-hyun (March 27, 2023). "아이브, 통통 튀는 매력..선공개곡 '키치' 오늘(27일) 공개" [Ive, bouncing charm..Pre-release song 'Kichi' released today (27th)]. Herald POP (in Korean). Retrieved April 5, 2023.
  5. Jang, Woo-young (March 27, 2023). "신인상·대상 휩쓴 아이브, 4연속 히트 위한 반전의 '키치' [Oh!쎈 이슈]" [Ive, who swept the Rookie of the Year Award and Daesang, a 'kitsch' of reversal for 4 consecutive hits [Oh!sen issue]]. OSEN (in Korean). Retrieved April 5, 2023.
  6. "Kitsch - IVE (아이브)". 멜론 (in Korean). Retrieved April 7, 2023.
  7. "Billboard Global Excl. US – April 8, 2023". Billboard. April 4, 2023. Retrieved April 5, 2023.
  8. "Kitsch – Japan Hot 100". Billboard Japan (in Japanese). April 5, 2023. Retrieved April 5, 2023.
  9. "Oricon Top 50 Combined Singles: 2023-04-10" (in Japanese). Oricon. Retrieved April 7, 2023.
  10. "Kitsch – NZ Hot Singles". Recorded Music NZ. April 3, 2023. Archived from the original on March 31, 2023. Retrieved April 1, 2023.
  11. "Kitsch – RIAS". March 24–30, 2022. Archived from the original on April 4, 2023. Retrieved April 4, 2023.
  12. "Digital Chart – Week 13 of 2023". Circle Chart (in Korean). Retrieved April 6, 2023.
  13. "Kitsch – Taiwan Songs". Billboard. April 8, 2023. Archived from the original on April 5, 2023. Retrieved April 5, 2023.
  14. "Kitsch – US World Digital Song Sales". Billboard. April 8, 2023. Retrieved April 4, 2023.
  15. "Billboard Vietnam Hot 100, CHART DATE 2023-04-06". Billboard Việt Nam (in Vietnamese). Archived from the original on April 6, 2023. Retrieved April 6, 2023.
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