GS25

GS25 (Korean: 지에스25) is a South Korean chain of convenience stores operated and owned by GS Retail, a subsidiary company of the GS Group. The headquarters of the company are located at the GS Tower in Gangnam-gu, Seoul.[2] As of June 9, 2020, GS25 operates 13,899 stores.[3]

GS25
Native name
Korean name
Hangul
지에스25
Revised RomanizationJieseu25
McCune–ReischauerChiesŭ25
FormerlyLG25 (1990–2005)
TypeSubsidiary
IndustryConvenience stores
Founded1990 (1990)
HeadquartersGS Tower, 508 Nonhyeon-ro, Gangnam-gu,
Seoul
,
South Korea, 06141
Number of locations
14,688 (as of end of 2020)
Areas served
Key people
Yeon-soo Huh (NED)[1]
ParentGS Retail

GS25 is known for having hundreds of locations all over South Korea. They are also known for their large variety of drinks such as different flavored milks and iced beverages. They also carry a variety of Korean snacks as well as ramen, fish cakes, and kimbabs.

History
Logo used from 2005 to 2019

GS25, then known as LG25, opened their first store in Dongdaemun-gu, Seoul in 1990.[4] However, in 2005, GS Group split from the LG Corporation, the name of LG25 was correspondingly changed to GS25.[5] In March 2019, GS25 changed their brand identity for the first time since changing their name to GS25. With the new identity, a new slogan of "Lifestyle Platform" began to be applied to all new store signage.[6] However, as of August 2019, most stores still use the former identity.

Foreign operations

Vietnam

In January 2018, GS25 ventured outside of South Korea for the first time in its history by launching a store in Ho Chi Minh City. As of June 2022, GS25 operates 160 stores throughout Vietnam.[7]

Mongolia

On May 18, 2021, GS25 officially opened in Mongolia with three stores in Ulaanbaatar. As of December 18, 2022, GS25 has opened 124 stores throughout Ulaanbaatar.

Malaysia

Malaysia–based KK Super Mart has announced to partnered with GS Retail to launch GS25 in Malaysia following the trend of Korean convenience stores, which both CU & e-mart24 has already arrived in the country. The first outlet will set to be launched on 2023 while targeting to launch 500 outlets within five years.[8][9]

References
  1. "Board of Directors". gs.co.kr. September 3, 2020. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  2. "Location". gs.co.kr. September 3, 2020. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  3. Oh, Sang-yong (June 9, 2020). "South Korea: Retail Foods". USDA.gov. United States Department of Agriculture. p. 06. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  4. "GS25, a local convenience store that celebrates its 30th anniversary."This year's message is 'Sincere'". gs25.gsretail.com (in Korean). Retrieved 2022-09-20.
  5. Kim, Ji-soo (January 27, 2005). "GS formally splits from LG". Korea JoongAng Daily. JoongAng Ilbo. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  6. Jeon, Young-sun (March 27, 2019). "GS25 14년 사용 브랜드 이미지 교체". JoongAng Ilbo. Retrieved September 3, 2020.{{cite web}}: CS1 maint: url-status (link)
  7. "GS25, targeting Vietnam, targets 260 stores this year". May 30, 2022. Retrieved September 20, 2022.{{cite web}}: CS1 maint: url-status (link)
  8. Tae-Hee, Lee (July 11, 2022). "GS25 heads to Malaysia with plans to open next year". Korea JoongAng Daily. Retrieved August 19, 2022.
  9. Chuan, Rachel (July 13, 2022). "South Korean Convenience Chain Store GS25 To Open In Malaysia". Hype Malaysia. Retrieved August 19, 2022.
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