Coke Studio (Indian TV program)

Coke Studio is an Indian Television program that features live musical performances by various artists, recorded in the studio that features live musical performances by various artists, recorded in the studio Indian subcontinent, such as Hindustani, Carnatic, Indian folk, as well as contemporary hip hop, rock, and pop music.[2] The program's concept was inspired by the Pakistani version of the show of the same name.

For other versions, see Coke Studio.

Coke Studio
Logo of Coke Studio @ MTV
Also known asCoke Studio @ MTV, Coke Studio Bharat, Coke Studio Tamil
Based onCoke Studio Pakistan
Country of originIndia
No. of seasons5
No. of episodes31 (list of episodes)
Production
Executive producerCoca-Cola India
Production locationIndia
Camera setupMulti-camera
Running time1 hour
Production companies
Release
Original network
Original release17 June 2011 (2011-06-17) –
present

History

Coke Studio originated in Brazil in 2007 as a unique fusion music project that aimed to blend two contrasting Brazilian artists and their musical styles.[3] Later, Nadeem Zaman, the Marketing Head of The Coca-Cola Company, partnered with Rohail Hyatt, a former member of Vital Signs, to create a Pakistani version of the show. The first season premiered in June 2008 with a live audience but shifted to a closed studio format for subsequent seasons, which remains the show's format to this day.[4]

In June 2012, Coke Studio @ MTV, the Indian version of the show, was launched with Leslie Lewis producing the first season[5] and multiple producers for the later seasons.[6][7] The show was a collaboration between Coca-Cola India and MTV India, with MTV India being the official broadcaster for all four seasons.[8]

Following the success of the Pakistani and Indian versions, Coke Studio Bangla was launched in Bangladesh in February 2022.[9]

In February 2023, Coke Studio resumed its program after an eight-year break, with a new name, Coke Studio Bharat.[10] In the same month, Coke Studio also launched its first regional edition in India called Coke Studio Tamil.[11]

Format

The show's format is reminiscent of Coke Studio, featuring a unique combination of artists accompanied by a house band and additional musicians.[12] The recorded performances are available on various streaming platforms, featuring both the lead vocalists and the ensemble, which are captured through close-up shots during live recordings.[13]

The program offers a diverse mix of Western and traditional instruments from the Indian subcontinent, such as pianos, guitars, bass guitars, synthesizers, harmoniums, rubabs, sarods, sitars, bamboo flutes, dholaks, tablas, and other percussion instruments.[14]

Coke Studio @ MTV followed an episodic format, featuring multiple songs in each episode, which remained consistent throughout its four seasons.[15] However, with the launch of Coke Studio Bharat and Coke Studio Tamil, the format shifted to releasing one song per month.[16][17]

Versions

Coke Studio @ MTV

The first version of the show, also known as Coke Studio @ MTV, ran for four seasons in partnership with MTV India. The first season of the show debuted on MTV India on June 17, 2011.[18] The second season aired a year later on July 7, 2012, on both MTV India and DD National.[19] The third season premiered on August 17, 2013, on MTV India, Big FM, and DD National, and was later broadcast on All India Radio on August 24, 2013.[20] The fourth season started on March 1, 2015.

Coke Studio Tamil

In 2023, Coca Cola launched Coke Studio Tamil, releasing a song on 1 February 2023. The format of the show remained unchanged.[21]

Coke Studio Bharat

Coca Cola announced in a press statement that they would release a new version of the show, called Coke Studio Bharat, in February 2023. This version would include performers from different parts of India.[22]

Coke Studio @ MTV Seasons
Main article: List of Coke Studio India episodes

Season 1 (2011)
Main article: Coke Studio @ MTV (season 1)

Each hour-long episode of the show featured six songs from a range of genres including carnatic and Hindustani music, compositions by new musicians, recreated Bollywood tracks, and a special song created on the programme. This season, directed by Supavitra Babul, had a total of 10 episodes, including one which showed the best of Season 1.[18]

Season 2 (2012)

The second season aired from 7 July 2012 on MTV India and Doordarshan. Every episode featured a composer with his own composed tracks. This season had 8 episodes and two "best of season 2" episodes.[19]

After Season 2, concerts with music from the show, performed by Shilpa Rao, Papon, Advaita, Amit Trivedi, and Hari & Sukhmani, were held at the Rendezvous festival in Delhi, and at Hard Rock Cafe in Hyderabad and Delhi.

Season 3 (2013)
Main article: Coke Studio @ MTV (season 3)

Season 3 opened on 17 August 2013 on MTV.[20]

Season 4 (2014)
Main article: Coke Studio @ MTV (season 4)

Reception

Coke Studio @ MTV

Despite including mainstream and folk artists, the inaugural season of Coke Studio @ MTV in 2011 produced by Leslie Lewis was perceived as a letdown.[23] Aditya Swamy, who was then the Executive Vice President and Business Head of MTV India, expressed that requesting a single producer to create 50 songs in 60 days was an excessive expectation.[24] The second season of Coke Studio @ MTV surpassed the expectations of critics. The return of the show was impressive and demonstrated an improvement in both the quality of music produced and the composition of the songs.[25]

See also

References
  1. "Red Chillies Idiot Box shuts down - Indian Express". archive.indianexpress.com.
  2. Moye, Jay (1 November 2013). "Coke Studio Bridges Barriers in Pakistan, India the Middle East and Africa". The Coca-Cola Company. Retrieved 23 December 2015.
  3. Sanjay Monie (17 June 2011). "Coke Studio Brings People Together". Forbes India. Retrieved 21 July 2017.
  4. Maheen Sabeeh (21 June 2009). "Coke Studio and Beyond: The wonderful world of Umber and Rohail Hyatt". Daily Jang. Archived from the original on 13 December 2014. Retrieved 22 July 2017.
  5. IANS (26 May 2011). "Coke Studio to rock India". The Express Tribune.
  6. Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune.
  7. Kanika Johri (17 June 2011). "'Coke Studio is not a fresh concept'". Hindustan Times. Retrieved 9 March 2023.{{cite news}}: CS1 maint: url-status (link)
  8. Press Trust of India (24 February 2015). "Coke Studio returns with season 4". The Indian Express. Retrieved 2 January 2021.
  9. "Coke Studio Bangla's journey begins". Dhaka Tribune. Retrieved 20 February 2022.
  10. Ratna Bhushan (6 February 2023). "Coca-Cola brings back Coke Studio in brand push". The Economic Times. Retrieved 7 February 2023.
  11. Anurag Tagat (27 January 2023). "Arivu, Sean Roldan, Benny Dayal and More Lead Coke Studio Tamil Season One in Jubilant New Trailer". Rolling Stone India. Retrieved 30 March 2023.{{cite news}}: CS1 maint: url-status (link)
  12. Maliha Rehman (2 October 2016). "The making of Coke Studio: The 120-person crew, a wannabe Deepika and other fun facts". Dawn. Retrieved 6 March 2023.{{cite news}}: CS1 maint: url-status (link)
  13. Rashmi Dhanwani. "COKE STUDIO: Investigating the 'transnational' in its labour, technological and economic relations". Academia.edu. Retrieved 21 July 2017.
  14. Sandeep Goyal (17 February 2023). "Will a new, improved Coke Studio succeed?". Business Standard. Retrieved 6 March 2023.{{cite news}}: CS1 maint: url-status (link)
  15. Rafay Mahmood (21 June 2011). "'Coke @ MTV': A good first attempt". The Express Tribune. Retrieved 3 March 2023.
  16. Entertainment Desk (3 February 2023). "Fans are in love with AR Rahman's daughter Khatija Rahman and Arivu's Coke Studio Tamil song Sagavaasi". The Indian Express. Archived from the original on 3 February 2023. Retrieved 4 February 2023.
  17. "Coke Studio Bharat releases its first song Udja. Watch here". The Indian Express. 7 February 2023. Retrieved 9 February 2023.
  18. "Season 1 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  19. "Season 2 On Air Schedule". Archived from the original on 26 September 2013. Retrieved 24 August 2013.
  20. "Season 3 On Air Schedule". Archived from the original on 1 September 2013. Retrieved 24 August 2013.
  21. Suneera Tandon (26 January 2023). "Coke Studio India stages a comeback with Tamil edition". Mint. Archived from the original on 27 January 2023. Retrieved 27 January 2023.
  22. Ratna Bhushan (6 February 2023). "Coca-Cola brings back Coke Studio in brand push". The Economic Times (Press release). Retrieved 7 February 2023.
  23. Nupur Amarnath (19 June 2012). "Coke Studio India Season 2: A platform for dying traditions and independent music". The Economic Times. Retrieved 6 January 2021.
  24. Rafay Mahmood (30 January 2013). "'I took Rohail's blessings before starting our Coke Studio in India'". The Express Tribune. Retrieved 9 March 2023.
  25. Rafay Mahmood (20 July 2012). "India's 'Coke Studio' raises the bar with new season". The Express Tribune. Retrieved 9 March 2023.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.