ride the boards
English
Verb
- (advertising) To visit and inspect potential sites for billboard advertising.
- 1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change (page 362)
- In order to see the exact location of the boards being purchased, advertisers or their agencies will often ride the boards to visit some of the sites.
- 2003, The WetFeet Insider Guide to Careers in Advertising and Public Relations (page 86)
- A Day in the Life of an Advertising Media Planner […] 4:30 Go out riding the boards — checking out outdoor advertising locations — with the media buyer.
- 1999, Bruce G. Vanden Bergh, Helen E. Katz, Advertising Principles: Choice, Challenge, Change (page 362)
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.