pointcasting

English

Noun

pointcasting (uncountable)

  1. Transmission of targeted information to a single person
    • 1996, Tom Vassos, Strategic Internet Marketing‎, →ISBN, page 127:
      This is referred to as pointcasting, as opposed to broadcasting.
    • 2002, Philip Kotler, Marketing Moves: A New Approach to Profits, Growth, and ...‎, →ISBN, page 44:
      Pointcasting is a service that allows customers to click on ads that interest them.
    • 2009, Matthew Hindman, The Myth of Digital Democracy‎, →ISBN, page 40:
      The popular wisdom that the Web functions as a narrowcasting or pointcasting medium is not consistent with these data.

Verb

pointcasting

  1. present participle of pointcast

Anagrams
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