kidfluence
English
Noun
kidfluence (uncountable)
- (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
- 2002, Stephen Kline & Greig de Peuter, "Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising", in Symbolic Childhood (ed. Daniel Thomas Cook), Peter Lang (2002), →ISBN, page 266:
- Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
- For more examples of usage of this term, see Citations:kidfluence.
- 2002, Stephen Kline & Greig de Peuter, "Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising", in Symbolic Childhood (ed. Daniel Thomas Cook), Peter Lang (2002), →ISBN, page 266:
See also
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