demarketing

English

Etymology

de- +‎ marketing

Noun

demarketing (uncountable)

  1. Marketing where the goal is reducing the demand for goods or services.
    The "just say no" advertising campaign was mostly ineffective demarketing of illegal drugs.

Synonyms
  • negative advertising

Verb

demarketing

  1. present participle of demarket
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.