Barbiefication

English

Etymology

Barbie +‎ -fication

Noun

Barbiefication (uncountable)

  1. (derogatory) A cultural move toward superficiality and a focus on physical attractiveness at the expense of depth and intellect.
    • 1995, Adweek: Western advertising news (volume 45, issues 27-39, page 54)
      On the road toward Barbiefication, we are so taken by artificially plastic standards of beauty that we surgically alter our human characteristics to look like idealized dolls.
    • 1996, The Bangladesh Journal of American Studies (volumes 9-10, page 71)
      While the Barbiefication of women of the world is serious business (all puns intended), I want to add that I have seen evidence that the globalization of Barbie has been met with resistance.
    • 2013, Peter I. Barta, The Fall of the Iron Curtain and the Culture of Europe
      The Estonian poet-politician Jaan Kaplinski has criticised his fellow citizens for their heedless consumerism and what he called the 'Barbiefication' of society – a phenomenon that he considers to be more dangerous even than Bolshevism.
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