Adpocalypse

English

Etymology

ad +‎ -pocalypse

Proper noun

Adpocalypse (plural Adpocalypses)

  1. (Internet slang) A series of events whereby advertisers stopped their marketing campaigns on the video-sharing site YouTube, causing YouTube to introduce stricter guidelines on video monetization.
    • 2017 December 8, Rachel Dunphy, “Can YouTubers Survive the Adpocalypse?”, in Daily Intelligencer:
      In response to the uproar, popularly called the “Adpocalypse,” the platform introduced a vague new policy of automated demonetization to appease advertisers, but they drew remarkably wide lines for the AI carrying out these changes.
    • 2020, Chandler Wright, Social Media Marketing 2019 (page 89)
      However, YouTube insists that your content must be “ad friendly” if you want to monetize on it. As of 2019, YouTube has experienced three Adpocalypses, […]
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