Villars Maître Chocolatier
Villars Maître Chocolatier SA is a Swiss chocolate company founded in 1901 and based in the city of Fribourg. The company is noted for its success in selling to tourists, owing to a number of unique products including chocolates with an unusually high percentage of nuts and almonds and 72% cocoa dark chocolate napolitains.[1]
![]() Factory building of «Chocolat Villars» in Fribourg (Switzerland) | |
| ISIN | CH0002609656 |
|---|---|
| Industry | Food |
| Founder | Wilhelm Kaiser |
| Website | villars |

History
The chocolate company was founded by Wilhelm Kaiser in 1901 in Villars-sur-Glâne.[2]
Villars proposes mostly milk chocolate bars. Among milk chocolate products are terroir milk bars containing milk from a specific region, such as Vaud, Fribourg, Bern and Lucerne (all being located on the Alpine foothills).[3]
The company is today directed by Alexandre Sacerdoti and employs around 140 staff. It is owned by the Savencia Fromage & Dairy group (formerly Soparind Bongrain).[4]
References
- Pittilla, Mary Jane (12 September 2005). "Sweet progress for Bonardo's chocolate assortment - 12/09/05". The Moodie Report. Retrieved 6 September 2009.
- "Villars: All the traditional know-how of Swiss chocolate". Villars Swiss. Retrieved 2022-12-08.
- Les ambitions nouvelles de Villars, laliberte.ch
- "Villars Maître Chocolatier bientôt dans ses murs à Fribourg". Le Matin. 16 June 2009. Archived from the original on February 18, 2012. Retrieved 6 September 2009.
