Trulioo

Trulioo is a Canadian-based company that provides electronic identity and address verification of both individuals and businesses.[7] Trulioo customers use the service to verify the identity of their own customers as part of 'Know Your Customer' verification. It began as a service to Facebook in 2012 and as of 2014 includes verification for Google and LinkedIn.[8]

Trulioo
TypePrivate
IndustryFinancial Technology
Founded2011 (2011)
Vancouver, British Columbia, Canada
FounderStephen Ufford[1]
Tanis Jorge[2]
Headquarters
Vancouver,[3] British Columbia
,
Canada
Area served
Worldwide
Key people
Stephen Munford, CEO & President[4]
Leigh Ramsden, Chief Financial Officer[5]
Zac Cohen, Chief Operating Officer[6]
ProductsOnline Identity Verification
ServicesIdentity Verification
Websitehttps://www.trulioo.com/

History

Trulioo was founded by Stephen Ufford and Tanis Jorge. Both previously worked together on three startups in the consumer credit industry, with Ufford as CEO and Jorge as COO of Pharos Global Strategies.[9] They also held similar positions with iQuiri.com and NCB Data, both of which were sold to FreeCreditReport.com and Experian respectively.[9]

In February 2022 Trulioo acquired HelloFlow, a Denmark-based firm offering a no-code, drag-and-drop solution for client onboarding monitoring, and digital workflow. [10]

In June of 2022, Trulioo released upgrades to their flagship identity verification platform including AML Watchlist Screening and Business Verification services. New to the platform is a proof-of-address service via utility providers.[11]

On January 31, 2023, Trulioo launched its industry-defining global identity platform[12] for individual and business verification. The Trulioo platform showcases the company’s expertise and innovation[13] in helping businesses worldwide build trusted user experiences while achieving regulatory compliance and optimizing growth.[14][15][16]

Customers
  • Regulated entities such as financial service providers, wealth management, brokerages, family offices, remittance providers, payment service providers and banks (traditional and challenger).
  • Cryptocurrency exchanges and wallets
  • Marketplaces and communities
  • Age-restricted platforms and services such as gaming (online gambling)

[17]

References
  1. "Trulioo is disrupting the traditional ID verification business by building cost-effective, advanced identity solutions for small and medium firms". Startup Beat. 2 January 2013. Retrieved 12 March 2014.
  2. "Tanis Jorge Contributor Profile". Huffington Post. Retrieved 12 March 2014.
  3. Lewis, Rob (11 January 2016). "Why Canada's Financial Technology Space Needs a United Voice". Techvibes. Retrieved 4 February 2016.
  4. "Steve Munford Named President & Chief Executive Officer of Trulioo". March 16, 2020. Retrieved 6 May 2022.
  5. "Leigh Ramsden, Trulioo Inc: Profile and Biography - Bloomberg Markets". Retrieved 6 May 2022.
  6. "Trulioo promotes Zac Cohen to chief operating officer". Retrieved 6 May 2022.
  7. "Trulioo raises $52.8 million to verify customers' identities". VentureBeat.
  8. Ha, Anthony (11 March 2014). "Trulioo Raises $6M To Verify Online Profiles". Tech Crunch. Retrieved 11 March 2014.
  9. "The Pitch: Trulioo verifies ID via social networks". Silicon Valley Business Journal. 14 January 2011. Retrieved 12 March 2014.
  10. Trulioo acquires HelloFlow, adding customer onboarding to platform by BetaKit, 8 August 2022
  11. Trulioo upgrades flagship identity verification platform by FinTech magazine, 8 June 2022
  12. TRULIOO: LAUNCHES NEW GLOBAL IDENTITY VERIFICATION PLATFORM by fintechinshorts.com, 4 February 2023
  13. Trulioo Debuts New ID Verification Platform by PYMNTS Today, 31 January 2023
  14. TRULIOO LAUNCHES NEW GLOBAL IDENTITY VERIFICATION PLATFORM by Financial IT Magazine, 31 January 2023
  15. New biometric identity verification platform from Trulioo promises easier compliance by Biometric Update, 31 January 2023
  16. Accelerate Onboarding With Customized Workflows by Medium, 15 February 2023
  17. Industry Use Cases - Identity Verification | Trulioo by Trulioo Inc, 8 August 2022
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