Time Force

Time Force is a Swiss luxury goods and watch manufacturer started by Christian Frommherz in 1991. The company was founded in Wallbach, Switzerland.

Time Force
TypePrivately Held
IndustryLuxury Goods
Founded8 February 1991 (1991-02-08) in Wallbach, Switzerland
FoundersChristian Frommherz
Headquarters,
Key people
  • Pierre Trusendi (CEO)
  • Marcello Trusendi (Managing Director)
ProductsWatches & Jewelery
Websitetimeforcewatch.com

History

Time Force was founded by Christian Frommherz on 8 February 1991 in Wallbach, Switzerland.[1] In 2000, he sold his shares to Jacques Bénédict Spa and ended his involvement with Time Force.[2]

Jacques Bénédict acquired Time Force and a number of other watch brands including Givenchy, Favre Leuba, Time Force and Smalto to create the Time Force mini group.[2]

Jacques Bénédict sold Time Force to Grupo Valentín in 2002 with an agreement that they would continue to produce and manufacturer Time Force timepieces.[2][3]

Grupo Valentín, a corporation based in the Spanish capital of Madrid, re-inveted the brand and created "Ultimate Concept Watches" slogan.[2][3] During this period, Time Force launched global campaigns and special collections with celebrities such as Rafael Nadal,[4] Pau Gasol,[5] Elsa Pataky,[6] Cristiano Ronaldo,[6] Oscar Córdoba, Gerard Piqué[7] and Alberto Contador.[8] A distribution and sales office in Dubai was also established during this period.[9]

The Trusendi family of the Swiss watch industry, acquired the brand in 2019 to ensure its continuity, preserve the core values, and to once again return the company back to its roots in Switzerland.[10][11][12]

Brand Ambassadors

Time Force's Christiano Rolaldo limited edition timepiece.
  • Manuela Vázquez - Columbian professional race car driver.[23][24][25]

References

  1. Badás, Beatriz (20 October 2021). "Time Force, una historia de éxito" [Time Force, a success story] (in Portuguese). Grupo Duplex. Retrieved 15 February 2023.
  2. Maillard, Pierre (May 2004). "The 'Jacques BénédictTime Force Group' obtains Favre Leuba license". europa star. Switzerland. Retrieved 15 February 2023.
  3. Sapena, Carles. "Market Focus: Spain o'clock". www.europastar.com. Retrieved 15 February 2023.
  4. "Galeria de modelos Time Force". www.horalatina.com (in Spanish). Retrieved 13 February 2023.
  5. Manuel, Martínez Capilla (22 July 2020). "El número uno en la pista y en la pantalla. Anuncios de Rafa Nadal". Marketing Insider Review (in Spanish). Retrieved 14 February 2023.
  6. "Cristiano Ronaldo et Elsa Pataky réunis pour Time Force". Ohmymag (in French). 15 September 2010. Retrieved 14 February 2023.
  7. US, FashionNetwork com. "Gerard Piqué, modelo por un día". FashionNetwork.com. Retrieved 13 February 2023.
  8. "El fotógrafo Isaac G. Sidro impartirá la masterclass del Maratón Fotográfico de Castellón". elperiodic.com (in Spanish). Retrieved 13 February 2023.
  9. "Swiss Watch House opens in airport free zone". gulfnews.com. Retrieved 15 February 2023.
  10. "Time Force| Relojes y joyas en Oferta | Todo-Relojes". Todo Relojes (in Spanish). Retrieved 14 February 2023.
  11. "Time Force escoge a la coruñesa Postventa Relojeros como servicio técnico oficial". El Ideal Gallego (in Spanish). Retrieved 14 February 2023.
  12. "TIME FORCE TODO UN LUJO A TU ALCANCE". Suita Joyeros (in Spanish). Retrieved 15 February 2023.
  13. Tiempo, Casa Editorial El (12 November 2015). "ENTREVISTA CON ÓSCAR CÓRDOBA, EL EMBAJADOR DE TIME FORCE". El Tiempo (in Spanish). Retrieved 14 February 2023.
  14. Spot Time Force Cristiano Ronaldo & Elsa Pataky, retrieved 14 February 2023
  15. Malabanan, J. R. (30 November 2022). "Chris Hemsworth's Wife: Elsa Pataky". ClutchPoints. Retrieved 14 February 2023.
  16. "Elsa Pataky Siblings: Meet Cristian Prieto Medianu". www.ghgossip.com. 22 November 2022. Retrieved 14 February 2023.
  17. Gerard Piqué: "Si creemos los rumores, Zlatan estaria muy triste". (Entrevista TIME FORCE), retrieved 13 February 2023
  18. Audrey (26 September 2010). "Gerard Piqué dame la hora o lo que quieras". Poprosa (in Spanish). Retrieved 13 February 2023.
  19. Moda, Mente Natural de. "MENTE NATURAL DE MODA" (in Spanish). Retrieved 13 February 2023.
  20. Clase, Tener (21 October 2009). "Time Force Rafa Nadal limited edition". Hombres con Estilo. Retrieved 13 February 2023.
  21. "El Hublot que alimentará la obsesión de Cristiano Ronaldo con los relojes". GQ España (in European Spanish). 17 July 2018. Retrieved 14 February 2023.
  22. CRISTIANO RONALDO NUEVA IMAGEN DE TIME FORCE, retrieved 14 February 2023
  23. Mindeporte. "Mindeporte". www.mindeporte.gov.co (in Spanish). Retrieved 15 February 2023.
  24. Espectador, El (12 April 2020). "ELESPECTADOR.COM". ELESPECTADOR.COM (in Spanish). Retrieved 15 February 2023.
  25. Colombia.com, Redacción- (26 April 2013). "Manuela Vásquez revelará sus secretos al volante". Colombia.com (in Spanish). Retrieved 15 February 2023.
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