SunSetter Awnings

SunSetter Products LP is an American manufacturer of awnings and sun shades.[1] SunSetter claims to have approximately a third of the United States awning marketshare.[2]

SunSetter Products L.P.
TypePrivate
IndustryManufacturing
Founded1988
HeadquartersMalden, Massachusetts
ProductsAwnings
Websitewww.sunsetter.com

SunSetter mass-produces and tests its products in a 72,000-square-foot (6,700 m2) facility in Malden, Massachusetts.[2]

Products

SunSetter's primary product lines are awnings, but the company also manufactures flagpoles,[3] solar shades, screen rooms, and mats. The company currently produces four different types of deck and patio awnings (including motorized and hand-cranked awnings); customers choose the color and size.[2] Most of their awnings are designed for attachment directly to a structure; the company only manufactures one type of freestanding awning.[4] SunSetter sells most of its products directly,[5] but also uses various third-party distributors.[2]

Advertising

SunSetter's primary television commercial is well known in the United States, having been in rotation since 2005. Only minor updates have been made to the commercial over the years; the initial advertised minimum price was advertised as $398, but was increased to $599, likely to account for inflation.[6]

References

  1. Haire, Thomas (Aug 2012), "DR Shines Bright for SunSetter", Response Magazine, pp. 23–26
  2. Qualters, Sheri (6 March 2006), "Made in the shade: Awning co. grows with contractors", Boston Business Journal, retrieved 7 March 2008
  3. "Sunsetter Flagpoles". Retrieved 1 September 2016.
  4. Martin, Brett (March 2007), "Shade your deck", The Family Handyman, pp. 73–78
  5. "Before You Install a Retractable Awning". The New York Times. Retrieved 1 September 2016.
  6. "How a small company in Malden created the Greatest TV Commercial Ever Made - The Boston Globe". web.archive.org. 2018-09-22. Archived from the original on 2018-09-22. Retrieved 2022-11-13.
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