Siteimprove

Siteimprove is a multinational Software-as-a-Service (SaaS) company that provides cloud-based software and services for Marketing departments to make their websites better, expanding reach to all audiences, delivering the highest conversion and ROI possible. Siteimprove was founded in 2003, is headquartered in Copenhagen, Denmark, and actively operates across North America, Europe and Asia.

Siteimprove
TypePrivate
IndustryMarketing
Founded2003
FounderMorten Ebbesen
Headquarters
Copenhagen
,
Denmark
Key people
Shane Paladin (CEO)
ProductsMarketing-related software as a service
ServicesAccessibility, Policy, Mobile, Content Experience, User Experience, GDPR, SEO, Analytics
Revenue$100M+
Number of employees
500+
Websitesiteimprove.com

History

Morten Ebbesen founded Siteimprove in Denmark in 2003.[1][2] Over the course of the next six years, the company expanded its market presence to Great Britain, USA,[3] and Sweden.[4] In 2010, Siteimprove joined the United Nations Global Compact[5] corporate social responsibility (CSR) program and published its first annual CSR report.[6] During 2012, 2013 and 2014, Siteimprove expanded its operations to Germany,[7][8] The Netherlands, Norway,[9] and Ireland. In 2015, the company expanded its market presence to Australia,[10] Austria, Canada, Switzerland,[11] Finland,[12] and France.[13]

In 2017, Siteimprove expanded into Japan and acquired the Danish consultancy firm, Marketing Lion.[14][15]In 2020, Nordic Capital took a majority ownership position within Siteimprove to further invest and accelerate growth.[16]In 2021, Shane Paladin was appointed CEO to further expand global customer operations and product development.[17]

Products

Siteimprove’s cloud-based software products are focused across three domains, Inclusivity, Content Experience and Marketing Performance. Siteimprove's Inclusivity and Content Experience solutions automate the process of identifying errors and problems on websites, delivering performant content to the right audience, at the right time, maximizing user experience that ranks and converts across all channels. The Marketing Performance suite maximizes conversion and paid media spend, providing in-depth analytics to help companies understand where they should optimize across content and channels to drive leads and sales.

The company’s award winning web governance platform constitutes a collection of integrated tools for controlling website content,[18][19] creating internal web policies, improving web accessibility in accordance with the global Web Content Accessibility Guidelines 2.0 for compliancy levels A, AA, and AAA, improving search engine optimization (SEO), monitoring website performance, identifying personal data and website cookies, and utilizing website analytics data.[20][21][22]

References
  1. "Morten Ebbesen, CEO & Founder". Siteimprove Employee Index. Retrieved 1 July 2016.
  2. Steensgaard, Nikolai (26 April 2015). "Siteimprove surfer med på ny netbølge". Berlingske Business. Retrieved 11 July 2016.
  3. Office of the Minnesota Secretary of State. "Business Record Details: Minnesota Business Name SiteImprove, Inc". Retrieved 1 July 2016.
  4. "Siteimprove i Sverige AB". allabolag.se. Retrieved 1 July 2016.
  5. "Siteimprove A/S". United Nations Global Compact. Retrieved 4 July 2016.
  6. "CSR - Corporate Social Responsibility". Siteimprove. Retrieved 1 July 2016.
  7. "Siteimprove GmbH". Handelsregister.de. Retrieved 4 July 2016.
  8. "Führender Web Governance Anbieter Siteimprove zieht nach Berlin". Startup Valley. 11 March 2016. Retrieved 28 June 2016.
  9. "Nøkkelopplysninger fra Enhetsregisteret". Brønnøysundregistrene. Retrieved 29 June 2016.
  10. "Current details for ABN 57 605 418 764". Australian Government Australian Business Register. Retrieved 1 July 2016.
  11. "Commercial Register of Canton Zurich". Retrieved 28 June 2016.
  12. "Siteimprove Oy". YTJ The Business Information System. Retrieved 28 June 2016.
  13. "Siteimprove SAS". Registry at the Commercial Court of Paris. Retrieved 1 July 2016.
  14. "AccessUSA: Establishing Your Business in the USA – Positioning to Scale Growth" (PDF). amcham.dk.
  15. "Den store spiser den lille | Dansk Markedsføring". markedsforing.dk (in Danish). Retrieved 2018-10-12.
  16. "Siteimprove partners with Nordic Capital to accelerate growth | Nordic Capital". www.nordiccapital.com.
  17. "Shane Paladin joins Siteimprove as new CEO from a global position with SAP". Siteimprove. Retrieved 2021-07-27.
  18. "Fixing broken links using Siteimprove". University of St Andrews. 21 December 2015. Retrieved 8 July 2016.
  19. "Siteimprove Releases New Trademark Monitoring Feature for Web Governance Suite". Benzinga. 6 October 2014. Retrieved 8 July 2016.
  20. "Broken Links and Typos Can Cripple Your Bank's Digital Strategy". The Financial Brand. 6 November 2014. Retrieved 2 July 2016.
  21. "Siteimprove expand on Aussie presence". The SaaS. 8 April 2016. Retrieved 2 July 2016.
  22. Savarino, Julie (12 May 2016). "A Look at the State of the Art in Business Development Software and Analytics". Law Practice Today. Retrieved 2 July 2016.
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