Relationship-based pricing

Relationship-based Pricing (RBP) is a pricing and billing framework in the banking industry where pricing is determined based on a customer's overall purchases and circumstances, rather than being delivered on a product-by-product basis. With RBP, banks use customer-based parameters, such as the level of overall business the customer does with a bank or the types of services purchased, to determine pricing.

Financial services industry analysts like Celent and TowerGroup endorse relationship-based pricing to improve profitability.[1]

RBP billing products include ORMB from Oracle Corporation, miRevenue from Zafin, and Xelerate from SunTec.

Implementation

Leading banks and insurance companies in the United States and Europe have adopted RBP by implementing billing engines available from various product vendors. In 2013, California-based Bank of the West began an RBP project using Zafin Labs software[2]

See also

References
  1. "TOWERGROUP: WHOLESALE BANKERS SHOULD EXPLORE "RELATIONSHIP-BASED PRICING" TO IMPROVE PROFITABILITY". TowerGroup. 2011-07-17. Archived from the original on 2011-07-17. Retrieved 2023-02-25.
  2. "Bank of the West's CIO Is on a Quest for Real-Time Analytics". American Banker. 2013-09-30. Retrieved 2015-06-24.


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