Publicis New York

Publicis New York (formerly Publicis Kaplan Thaler) is an American advertising agency based in New York City.[1] The agency created the Aflac duck,[2] Herbal Essences Totally Organic Experience,[3] Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns.[4]

Publicis New York
FormerlyPublicis Kaplan Thaler
IndustryAdvertising agency
Founded1997
Headquarters
New York City
Key people
Carla Serrano(CEO)
Erica Roberts(CCO)
Mick McCabe(CSO)
ProductsDigital Marketing such as
web development
social media
mobile
online advertising
Websitewww.publicisna.com

History

On July 12, 2012, Publicis Kaplan Thaler was formed in the merger of Publicis Worldwide's Publicis New York and Publicis Groupe's Kaplan Thaler Group. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide network of over 200 offices in 82 countries.

On June 30, 2015, Publicis Kaplan Thaler shortened its name to Publicis New York and officially put the PKT name and KTG agency to rest. The Publicis agency would renovate KTG's original 3 floors at 1675 Broadway and expand to other floors, replacing the brightly colored walls, carpet and Lego wall with a sea of red carpet squares and open office workspaces. The space has been expanded to 8 floors of open-seating in the Activity-Based Working framework, designed by the award-winning Clive Wilkinson.[5] The space won in the Large Office category for Interior Design's awards in 2018.[6]

Works

Publicis New York's capabilities are digital marketing—such as web development,[7] social media, mobile, and online advertising—direct response, television, print, radio, and out of home. The agency created the Aflac duck,[2] Herbal Essences Totally Organic Experience,[3] Continental Airlines “Work Hard. Fly Right.", and Swiffer Sweeper campaigns.[4]

Acquired entities

Kaplan Thaler Group

The Kaplan Thaler Group was founded in 1997.[8]

Publications

Previous CEO and Chief Creative Officer, Linda Kaplan Thaler and President Robin Koval are the authors of three books:[9]

  • BANG! Getting Your Message Heard in a Noisy World (Random House, 2003)
  • THE POWER OF NICE: How to Conquer the Business World with Kindness (Random House, 2006)
  • THE POWER OF SMALL: Why Little Things Make All the Difference (Doubleday, 2009)

References
  1. Auletta, Ken (21 March 2005). "Annals of Communications: The New Pitch". The New Yorker. Archived from the original on 2013-10-29. Retrieved 2013-10-25.
  2. "Aflac Duck's Paddle to Stardom: Creativity on the Cheap - WSJ.com". Wall Street Journal. Online.wsj.com. 31 July 2004. Archived from the original on 2019-01-16. Retrieved 2021-11-29.
  3. "QA with Linda Kaplan Thaler and Robin Koval". Fast Company. 2007-12-20. Archived from the original on 2012-07-31. Retrieved 2013-10-25.
  4. Wong, Elaine (2009-10-09). "Why 'Freshness' Is Wendy's New Marketing Ingredient | Adweek". Brandweek.com. Archived from the original on 2010-01-23. Retrieved 2013-10-25.
  5. "The New Publicis Office in New York by Clive Wilkinson Has No Assigned Desks". Archived from the original on 2020-10-31. Retrieved 2021-11-29.
  6. "Interior Awards 2018". Archived from the original on 2021-11-29. Retrieved 2021-11-29.
  7. "2010 | The Webby Awards Gallery + Archive". Webbyawards.com. Archived from the original on 2010-04-21. Retrieved 2013-10-25.
  8. Elliott, Stuart (1999-05-25). "THE MEDIA BUSINESS: ADVERTISING; The extremely creative Kaplan Thaler Group agrees to be acquired by MacManus Group". The New York Times. ISSN 0362-4331. Archived from the original on 2021-11-23. Retrieved 2021-11-24.
  9. "Try Being Nice - Newsweek and the Daily Beast". Archived from the original on 2021-11-29. Retrieved 2021-11-29.
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