PIE (TV channel)

PIE (Pinoy Interactive Entertainment), also known on-air as PIE Channel, is a Philippine free-to-air television channel co-owned by ABS-CBN Corporation (operates as its main content provider), Kroma Entertainment and 917Ventures, in partnership with Broadcast Enterprises and Affiliated Media. The name is derived after Pie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredients, which consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any devices, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial through BEAM TV on its flagship station Channel 31, cable and satellite providers, as well as worldwide via online through PIE's YouTube channel, its official website and GCash's GLife (since May 28, 2022), which operates daily from 7:00 a.m. to 12:00 midnight (except Holy Week yearly where it signs off from Maundy Thursday until Black Saturday). [1][2]

This article is about the Philippine TV channel. For other uses, see Pie (disambiguation).

PIE
Bawat Kagat, PIEnalo Lahat!
CountryPhilippines
Broadcast area
Network
HeadquartersFor ABS-CBN:
ABS-CBN Broadcasting Center, Sgt. Esguerra Ave. corner Mo. Ignacia Ave., Diliman, Quezon City
For Kroma Entertainment:
Globe Telecom Plaza I, Pioneer St. corner Madison St., Mandaluyong
For 917Ventures:
W 5th Ave., Bonifacio Global City, Taguig
Programming
Language(s)
  • Filipino (main)
  • English (secondary)
Picture format1080i (HDTV) (downscaled to 16:9 480i for the SDTV feed)
Ownership
Owner
ParentGlobe Telecom (for BEAM, Kroma Entertainment and 917Ventures)
History
LaunchedMay 23, 2022 (2022-05-23)
Links
Websitepie.com.ph
Availability
Terrestrial
BEAM TV (Nationwide)Channel x.1 (Digital)
Streaming media
YouTubeWatch live
Official websiteWatch live

Background and history

On April 6, 2022, Ayala Corporation-owned Globe Telecom ventured into media and entertainment industry by launching a multi-platform innovative tradigital entertainment company, Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily owns Anima and Upstream PH.[3][4] On the same day, Kroma Entertainment announced its co-ownership with ABS-CBN for its new offering Pinoy Interactive Entertainment or PIE, with ABS-CBN served as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership with Broadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.[5][6]

It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022.[7][8][9] Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.

Programming
Main article: List of programs broadcast by PIE (TV channel)

Hosts

The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[10][11][12][13]

Barangay PIE Silog
  • Migs Bustos (for Barangay PIE Silog Sunday)
  • Frances Cabatuando (Mayora) (formerly from PIE Silog)
  • Nicole Cordoves (for Barangay PIE Silog Sunday)
  • Gretchen Fullido
  • Daisy Lopez (Madam Inutz) (for Barangay PIE Silog Sunday)
  • Omar Punzalan (Mayor TV) (formerly from Barangay PIE)
  • Tristan Ramirez (formerly from PIE Silog)
  • Abby Trinidad (formerly from Barangay PIE)

Pak na Pak! Palong Follow

PIE Galingan Weekend

BB Gurlz (for Papa ng Masa)

  • Freshe
  • Dyanne
  • Ayumi
  • Gigi
  • Angelica

PIEnalo
  • Enzo Almario (for 'Sang Daang PIEnalo)
  • Nonong Ballinan
  • Samantha Bernardo (formerly from PIE Galingan)
  • Melai Cantiveros
  • Jackie Gonzaga (for 'Sang Daang PIEnalo)
  • Uldario Molina, Jr. (Negi)
  • Kevin Montillano
  • Nicki Morena
  • Eric Nicolas (for 'Sang Daang PIEnalo)
  • Ruth Paga (formerly from Barangay PIE and PIE Borito)
  • Eian Rances
  • Patsy Reyes (for 'Sang Daang PIEnalo; formerly from Barangay PIE)
  • Alora Sasam (for 'Sang Daang PIEnalo)
  • Zendee (for 'Sang Daang PIEnalo)
  • Jolina Magdangal (for 'Sang Daang PIEnalo)

Dream Maker: Pause & Play

The Chosen One Barkadahan

PIE Night Long

Relief/Guest PIE Jocks

Unassigned
  • Eris Aragoza (formerly from PIE Galingan)
  • Janine Berdin (formerly from PIE Borito)
  • Coco Cordero (formerly from Barangay PIE)
  • Inah Evans (formerly from Barangay PIE, PIE Borito & Sinong Manok Mo)
  • Eryka Lucas (formerly from PIE Silog)
  • Ralph Malibunas (formerly from PIE Galingan)
  • Iyah Mina (formerly from Sinong Manok Mo)
  • Jae Miranda (formerly from PIE Silog)
  • Reign Parani (formerly from Pak! Palong Follow)
  • Ryan Morales Reyes (Ninong Ry) (on hiatus)
  • Raco Ruiz (formerly from PIE Silog & PIE Borito)
  • Sunshine Teodoro (formerly from Barangay PIE)
  • Kid Yambao (formerly from Sinong Manok Mo)
  • Jhong Hilario (formerly from The Chosen One)

See also

Notes
  1. PIE Channel's game formats are exclusive to users residing in the Philippines and only valid during the live shows of the programs.

References
  1. "Globe's Kroma, ABS-CBN, BEAM to launch multi-platform interactive channel PIE". ABS-CBN News. April 6, 2022. Retrieved April 6, 2022.
  2. "PIE, ABS-CBN tandem sa KROMA". Abante. April 7, 2022. Retrieved April 7, 2022.
  3. "KROMA brings 'TraDigital' entertainment to Pinoy audience". Manila Bulletin. April 6, 2022. Retrieved April 6, 2022.
  4. "Ayala-led Globe goes full-scale into entertainment with KROMA". BusinessWorld. April 7, 2022. Retrieved April 7, 2022.
  5. "What to expect: PIE channel to reach 11M TV households starting May". ABS-CBN News. April 22, 2022. Retrieved April 22, 2022.
  6. "Globe, ABS-CBN launch interactive TV channel". The Philippine Star. May 19, 2022. Retrieved May 19, 2022.
  7. "PIE Channel delivers fun and prizes on TV, online starting May 23". ABS-CBN Corporate. May 18, 2022. Retrieved May 18, 2022.
  8. "PIE, the first interactive channel in the Philippines, gets a big budget to create great content". Lionheartv. May 21, 2022. Retrieved May 21, 2022.
  9. "PIE channels begins broadcast on May 23". ABS-CBN News. May 23, 2022. Retrieved May 23, 2022.
  10. "ABS-CBN, KROMA, and 917Ventures launch PH's newest "Tradigital" entertainment channel in May". ABS-CBN Corporate. April 22, 2022. Retrieved April 22, 2022.
  11. "TV, online celebs headline new interactive channel". The Manila Times. May 23, 2022. Retrieved May 23, 2022.
  12. "Gretchen Fullido, Vivoree, Elmo, and more PIE jocks lead new talk and music shows on PIE CHANNEL". Manila Bulletin. October 6, 2022. Archived from the original on October 6, 2022. Retrieved October 6, 2022.
  13. "Melai Cantiveros, Samantha Bernardo join forces to host PIE Channel's game show". ABS-CBN News. February 14, 2023. Retrieved February 15, 2023.
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