Never Say No to Panda

Never Say No to Panda (Egyptian Arabic: باندا مايتقاللهاش لأ [ˈbændæ mæjetʔæl.læˈhæːʃ læʔ], "Panda is not told no") is a series of television commercials produced in Egypt by Advantage Marketing for Arab Dairy, manufacturers of Panda Cheese. The commercials, which feature a giant panda who terrorizes people for not wanting to try the cheese, became a viral Internet hit.[1][2] The ads were created by the Elephant Cairo agency and written by Ali Ali and Maged Nassar.

Never Say No To Panda
The Panda confronts a father and son at a supermarket
AgencyAdvantage Marketing
ClientArab Dairy
LanguageEgyptian Arabic
Running time0:33
Product
  • Panda Cheese
Release date(s)2010 (2010)
Music by"True Love Ways" — Buddy Holly & The Picks
Production
company		Elephant Cairo
CountryEgypt

Premise

In each commercial, a person is offered Panda cheese, and declines; this causes a giant panda to suddenly appear in front of them while the Buddy Holly & The Picks song "True Love Ways" plays in the background. The panda stares at the person for a few seconds before going into a silent but violent outburst, destroying objects around them, such as wrecking an office computer, pushing a television down the floor, or pouring marinara sauce over an unprepared pizza.[3]

The mother offered the cheese for their children, but their father refuses in two commercials (such as birthday party and rest area), a father said there were lots of food in the party, this again causes it to appear, clapping its hands and staring for a few seconds while the same song playing in the background, taking out the birthday cake and throwing it at the wall. The other father is playing catch with his son all day, his son accidentally passes the ball to the panda, the father's wife and daughter are shocked. The panda then proceeds to squish the ball with its bare hands, while the lyrics “Just you know why…Why…”, play and then fades in the background, it then repeats twice, using a spanner to crush the car glass, The lyrics “just you know why” sung by The Picks comes back again, fades, and then returns to normal. The slogan “Kids not exempted!” as well as the Panda Cheese slogan, “Never Say No To Panda”, show up. The birthday commercial must be the same Panda cheese slogan (in Egyptian Arabic).

Another example is a pair of commercials featuring a father and son at the grocery store. The son suggests they buy Panda cheese, but the father says their shopping cart is full. The panda appears and stares at the father before tipping over the shopping cart and stomping on the spilled merchandise. In the second commercial, the father and son return to the store, and the father is intimidated by the panda enough to buy two packages of Panda cheese before everyone walks away peacefully.[1]

Awards

In 2010, the commercials won two grands prix at the Dubai Lynx International Advertising Festival in May,[4] a Silver Film Lion at the Cannes International Advertising Festival in June,[5] and a Gold for Film at the Epica Awards.[6]

References
  1. Gianatasio, David (2010-12-03). "Do not make the Panda Cheese mascot mad". AdWeek. Retrieved 2011-10-11.
  2. "Panda Cheese Ads Become Internet Hit". ABC News. 2010-09-23. Retrieved 2011-10-11.
  3. Abramson, Dan (2010-07-01). "Panda Cheese: NEVER Refuse It (Video)". The Huffington Post. Retrieved 2011-10-11.
  4. Akerman, Iain (2010-05-25). "Panda - Never Say No to Panda". Campaign Middle East. Archived from the original on 2010-07-02. Retrieved 2012-06-07.
  5. "Regional first as five film Lions won". Campaign Middle East. 2010-06-27. Archived from the original on 2015-01-03. Retrieved 2015-01-03.
  6. "Epica Awards" (PDF). Archived from the original (PDF) on 2015-09-24. Retrieved 2015-01-03.
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