Joe & The Juice

Joe & The Juice (stylized in all caps) is a Danish[3] chain of juice bars and coffee shops around the world. As of 2022 it has over 338 locations globally in Europe, Asia, and Australia with 64 locations in North America.[1] The restaurants serve predominantly coffee, juice, and sandwiches.[4]

Joe & The Juice
TypePrivate
IndustryCoffee shop
Founded2002 (2002)
Copenhagen, Denmark
FounderKaspar Basse
Number of locations
302[1]
Area served
Denmark
Sweden
Finland
Norway
Canada
United States
Iceland
England
Kuwait
France
UAE
Switzerland
Netherlands
Germany
Hong Kong
Belgium
Singapore
South Korea
Australia
Saudi Arabia
Key people
Thomas Noroxe (CEO)[2]
Revenue~US$170 million (2021)[2]
Websitewww.joejuice.com

History

Joe & The Juice was founded in 2002 by Kaspar Basse,[5] at the time in his late 20s. The company is based in Copenhagen, Denmark.[6] It sells coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots made with organic ingredients.[7]

In 2013, Valedo Partners bought the company for $48 million, though Basse retained a 10 percent stake. General Atlantic invested in October, 2016, to help fund expansion into the United States.[5]

Although Joe & The Juice competes with both coffee shops like Starbucks and stores like Jamba Juice, Basse has tried to develop a different atmosphere at the restaurants, opting instead for what has been described as an "edgier" vibe.[8] Managers are generally given autonomy over their stores.[8]

In 2022, CEO Thomas Noroxe mentioned that they would expand over the Middle East, starting with Qatar and Dubai, followed by Saudi Arabia, Kuwait, Bahrain and Oman.[2] He also suggested the use of franchise stores to expand into Mexico and China.[2]

Locations

In addition to locations throughout Scandinavia, Joe & The Juice has locations in the San Francisco Bay Area, Los Angeles, Chicago, Miami, Pittsburgh, Seattle, Washington, D.C., Vancouver International Airport, New York City, and Minneapolis-St Paul International Airport. Across Europe it has locations in Reykjavik; Antwerp; London, Oxford, Birmingham, Liverpool, Stansted Airport and Nice; Lucerne, Zurich, The Hague, Amsterdam and nearby Amstelveen, Rotterdam, Hamburg; as well as in Hong Kong, Singapore, Seoul, and Sydney. In the Middle East, it has locations in Dubai and Riyadh.[1]

See also

References
  1. "Store list". Joe & The Juice. Retrieved April 26, 2022.
  2. Christian Wienberg (8 April 2022). "Joe & The Juice Enters Middle East Market Ahead of IPO, CEO Says". Bloomberg News. Archived from the original on 8 April 2022.
  3. https://www.joejuice.com/culture/joe-history
  4. "Menu". Joe & The Juice. Retrieved July 26, 2018.
  5. Ross, Winston (October 25, 2017). "Meet the Ex-Karate Champ Who Built an International Coffee and Juice Chain Around a Cult of Bros". Money.com. Archived from the original on April 9, 2022. Retrieved July 26, 2018.
  6. "Company Overview of JOE & THE JUICE A/S". Bloomberg.com. Retrieved 5 November 2018.
  7. "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. 2017-01-11. Retrieved 2018-11-20.
  8. Rina Raphael (January 11, 2017). "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. Retrieved July 26, 2018.
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