In-house tuning

In-house tuning is a type of company either entirely or partially owned by a manufacturer (the other half usually owned by a motorsport organisation) that produces tuned variants of production vehicles under a different marque, usually fitting higher output engines, body kits, interiors to pre-assembled cars, however many may integrate or partially integrate components off the parent organisation's assembly line. This process for the most part replaced the custom production order process from large manufacturers, with more advanced options and trim levels available from an in-house tuner. [1][2]


Examples of in-house tuners

Australia

A 2017 HSV GTSR sedan

England

A 2005 Aston Martin Vanquish S Q

Germany

A BMW M3 (E30)

Japan

An Impreza GM8 WRX STi 22B coupe

Sweden

A 2013 Volvo S60 Polestar

USA

An SRT Challenger Hellcat

References

  1. What Is an In-House Tuning Company?, Motor Biscuit, 2019-09-10, retrieved 2023-03-28
  2. The 15 Best In-House Car Tuning Brands, Hi Consumption, 2018-09-20, retrieved 2023-03-28
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