Hoichoi

Hoichoi is an Indian subscription video on-demand and OTT streaming service, owned by SVF Entertainment Pvt Ltd.[1][2] It is the first OTT platform in India [3] focusing mainly on Bengali content.[4] The name Hoichoi means excitement.[5]

Hoichoi
Type of businessPrivate
Type of site
OTT platform
Available inBengali
HeadquartersKolkata, West Bengal, India
Area servedWorldwide
OwnerSVF Entertainment Pvt Ltd
Founder(s)
ChairpersonVishnu Mohta
Industry
Products
Services
URLwww.hoichoi.tv
RegistrationRequired
Launched20 September 2017 (20 September 2017)
Current statusActive

It focuses primarily on Bengali language films and entertainment contents, but also provides English subtitles and Hindi dubbing. Apart from its market in Bangladesh and India, it also caters to Bengali diaspora that account for a major share of its subscription users. It has about 600 film titles and over 125 [6] original series.[7] The platform also started creating original films and expanding the films and TV shows genre.[8][9]

It was launched on 20 September 2017, operating on a subscription-based business model. It introduced a freemium plan in 2021.[10]

Besides web and mobile, it is Chromecast and AirPlay-enabled and available on Apple TV, Amazon Fire TV, Android TV, Roku, Mi TV, LG Smart TV and Tizen.[4]

Partnership

ViewLift is Hoichoi's technology partner that controls the brand's OTT space; media and entertainment distribution, consumption and monetization.[11] SVF gave the mandate to ViewLift in October 2016 to maintain and develop the official website and app.[12]

In 2017, SVF assigned its creative mandate to advertising agency Rediffusion Y&R. The brand name Hoichoi was suggested by it.[5]

In 2020, HoiChoi partnered with Reliance Jio making its contents available for JioFiber and Jio set-top customers.[13]

See also

References
  1. "#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta". Indian Television Dot Com. 21 October 2017. Retrieved 23 August 2020.
  2. "India's video OTT market to touch $12.5 billion by 2030: Report". The Economic Times. Press Trust of India. 18 July 2021. ISSN 0013-0389.
  3. Naidu, Katya (4 October 2022). "This pioneering regional OTT has turned profitable in 5 years – here's how". Business Insider.
  4. Tah, Soma (14 December 2017). "OTT platform Hoichoi eyes a larger Bengali viewer base worldwide". Shree Venkatesh Films. Retrieved 16 April 2021.
  5. "SVF assigns Hoichoi's creative mandate to Rediffusion Y&R". The Economic Times Brand Equity.com.
  6. Niyogi, Agnivo (19 January 2023). "Hoichoi Bangladesh unveils content slate for 2023 with 8 original shows". The Telegraph (India).
  7. Team MP (20 September 2017). "Shree Venkatesh Films launches digital platform Hoichoi". www.millenniumpost.in. Retrieved 16 April 2021.
  8. Himatsingka, Anuradha (21 September 2017). "Ahead of Durga Puja, SVF unveils Bengali digital content platform 'Hoichoi'". The Economic Times.
  9. "Hoichoi Awards 2021". The Business Standard. 31 May 2022. Retrieved 29 December 2022.
  10. Sarthak G (28 September 2021). "Hoichoi eyes presence in global markets". The Economic Times Brand Equity.com.
  11. "ViewLift Powers Hoichoi, the Online Streaming Destination for the Best in Bengali Content". PR Newswire. 20 September 2017.
  12. "Hoichoi is powered by International digital platform 'ViewLift'-DQWeek". www.dqweek.com. 13 September 2017.
  13. "Bengal OTT platform 'HoiChoi' partners with RJio". The Hindu Business Line. 12 August 2020. Retrieved 29 December 2022.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.