Fifty Fifty (group)

Fifty Fifty (Korean: 피프티 피프티; RR: Pipeuti Pipeuti; stylized in all caps) is a South Korean girl group formed by Attrakt in 2022. The group consists of four members: Saena, Aran, Keena, and Sio. Fifty Fifty debuted on November 18, 2022, with the single "Higher" from their first extended play The Fifty. Their viral single "Cupid" made Fifty Fifty the fastest K-pop group to enter the US Billboard Hot 100 and UK Singles Chart, doing so within four months of debut.[1]

Fifty Fifty
Fifty Fifty in November 2022
From left to right: Keena, Aran, Saena and Sio
Background information
OriginSeoul, South Korea
Genres
Years active2022 (2022)–present
LabelsAttrakt
Members
  • Saena
  • Aran
  • Keena
  • Sio
WebsiteOfficial website

Name

The group's name, Fifty Fifty, means "50 ideal vs. 50 reality", which delivers a message that there is a 50% chance of reality and a 50% chance of dream, and also they hope to be a whole 100 with their fans. Defined by the agency as a "bright, hope-filled ideal that coexists in life with a painful, hardship-filled reality, the album that Fifty Fifty will present contains vague anxiety about the future and exciting anticipation simultaneously."[2]

History

Pre-debut

Prior to the group's debut, Saena participated as a contestant on KBS' dancing competition show Dancing High.[3]

2022–present: Introduction and debut with The Fifty
Fifty Fifty's official logo

On November 14, 2022, Fifty Fifty announced that they would be debuting in November 2022 by releasing the group's official logo image posted across all the group's social media accounts.[2] The same day, a pre-released music video for the song "Lovin Me" was released on their official YouTube channel.[4] The members were revealed on November 15 through the concept photo of their debut album, which revealed the names and the debut date, and official photos of the members for the first time.[4] A performance video of "Log In" was also released the same day.[5]

Fifty Fifty released their debut extended play (EP) The Fifty on November 18, 2022, with "Higher" serving as the lead single. The album contains the first journey of girls who yearn for freedom beyond the chaos of reality and eventually move on to a utopia. It consists of four tracks – "Higher", which has an R&B pop feeling that sings about the world of ecstasy and dreams, "Tell Me", a city pop song, "Lovin Me", which conveys a message of comfort to young people who are going through growing pains, and "Log In", which expresses the movements of girls who rebel to escape from the suffocating real world with intense performances.[6][7] Promotions for the extended play's release began on November 22 with their music broadcast debut on SBS M's The Show and ended on KBS2's Music Bank on December 2.[8][9] The EP did not enter the Circle Album Chart when it was first released, but it debuted at number forty-four on the chart issue dated December 18–24, 2022, with 2,597 album sales.[10] Korean critic magazine IZM rated the album 4.5 out of 5 stars, the highest rating the magazine has ever given to a girl group.[11] The writer, Son Seung-geun, opined that Fifty Fifty "is a good example of what happens when great songs and good singers meet. Thanks to them, Korea has one more good girl group."[12]

Fifty Fifty was selected as one of The Recording Academy's K-pop Girl Groups To Watch in 2023, writing, "the quartet displays various colors and a vocal maturity that is both hard to find and crucial to have."[13][14] They were also named one of the best K-pop debuts of the year by Rolling Stone India,[15] and "Tell Me" and "Lovin Me" were featured on the lists of the best K-pop songs of 2022 compiled by Paper and Mashable, respectively.[16][17]

On February 24, 2023, the group released its first single album, The Beginning: Cupid, along with the music video for title track "Cupid". The song, which was recorded both in Korean and English, saw Keena writing part of the Korean lyrics.[18] Soon after, a fan-made sped-up rendition of the English version went viral on TikTok:[19] "Cupid" consequently entered the Billboard Hot 100 on March 27, making them only the sixth group and the fastest K-pop group in history to do so.[20][21]

Members
  • Saena (새나)[22] – leader, dancer, rapper[23]
  • Aran (아란)[24] – vocalist, rapper[23]
  • Keena (키나)[25] – rapper, vocalist[23]
  • Sio (시오)[26] – dancer, vocalist[23]

Discography

Extended plays
List of extended plays, showing selected details, selected chart positions, and sales figures
Title Details Peak chart
positions		 Sales
KOR
[27]
The Fifty
Track list
  1. "Tell Me"
  2. "Lovin' Me"
  3. "Higher"
  4. "Log In"
 44

Single albums
List of single albums, showing selected details, selected chart positions, and sales figures
Title Details Peak chart
positions		 Sales
KOR
[27]
The Beginning: Cupid
  • Released: February 24, 2023
  • Label: Attrakt
  • Formats: CD, digital download, streaming
 11

Singles
List of singles, showing year released, selected chart positions, and name of the album
Title Year Peak chart positions Album
KOR
Down.
[29]		 AUS
[30]		 CAN
[31]		 NZ
[32]		 SGP
[33]		 UK
[34]		 US
[35]		 US
World
[36]		 VIE
[37]		 WW
[38]
"Higher" 2022 —————————— The Fifty
"Cupid" 2023 87304012161948439 The Beginning: Cupid
"—" denotes a recording that did not chart or was not released in that region.

Videography

Music videos
Title Year Director(s) Ref.
"Lovin' Me" 2022 Byunghak Park, Sujung Lee [39]
"Log In" Performance Video Jin Juyi, Moon MinJoo (Zanybros, Rollcam Media) [40]
"Higher" Naive Creative Production [41]
"Tell Me" Official Lyric Video Danny JY Lee [42]
"Cupid" 2023 Myunghyun Bae (Zanybros) [43]
"Cupid" (TwinVer.) Official Lyric Video Danny JY Lee [44]

Other videos
Title Year Director(s) Ref.
"What If" – Aran's Concept Film 2022 Un­known [45]
"What If" – Keena's Concept Film [46]
"What If" – Sio's Concept Film [47]
"What If" – Saena's Concept Film [48]

Filmography

Web shows
Year Title Note Ref.
2022–2023 Fifty Company Premiered on November 18, 2022 [49]

References
  1. "피프티 피프티, 英 오피셜차트 뚫었다" [Fifty Fifty breaks through the British Official Charts]. Sports Kyunghyang (in Korean). Naver. April 1, 2023. Retrieved April 1, 2023.
  2. Jung, Bit (November 14, 2022). '4인조 걸그룹' 피프티 피프티, 가요계 도전장…4세대 코어 유망주 노린다 ['4-member girl group' Fifty Fifty, a challenge to the music industry... Aiming for 4th generation core prospects]. The Chosun Ilbo. Retrieved February 6, 2023.
  3. Lee, Eun-ho (March 28, 2023). "'중소돌' 깜짝 반란…피프티 피프티 흥행 비밀" (in Korean). Retrieved March 30, 2023.
  4. Kim, Ji-hye (November 14, 2022). '新 걸그룹' 피프티 피프티, 멤버 베일 벗었다..신비+청순 비주얼 ['New girl group' Fifty Fifty took off the member veil.. Mystery + Innocent visual]. HeldPop. Retrieved February 6, 2023.
  5. Kim, Min-ji (November 15, 2022). '데뷔 D-1' 피프티 피프티, 비주얼 포토·'로그인' 퍼포먼스 영상 공개 ['Debut D-1' Fifty Fifty, visual photo and 'Login' performance video released]. News1. Retrieved February 6, 2023.
  6. Kim, Min-ji (November 17, 2022). '데뷔 D-1' 피프티 피프티, 데뷔곡 '하이어; 티저 1탄 공개…명곡 예감 ['Debut D-1' Fifty Fifty, debut song 'Higher; Teaser 1 released... Masterpiece Presentiment]. Seoul Shinmun. Retrieved February 6, 2023.
  7. Cho, Eun-bin (November 18, 2022). 피프티 피프티, 18일 데뷔...새나·아란·키나·시오 '4色 매력' 베일 벗는다 [Fifty Fifty debuts on the 18th... Sana, Aran, Kina, Shio take off the veil of '4 color charm']. KStarNews. Retrieved February 6, 2023.
  8. Choi, Hye-jin (November 18, 2022). 피프티 피프티, 완성도 높은 데뷔 앨범..호평 릴레이 [Fifty Fifty, a debut album with high perfection]. StarNews. Retrieved February 6, 2023.
  9. Lee, Deok-haeng (December 2, 2022). 피프티 피프티, 글로벌 호평 속 'Higher' 활동 성료 [Fifty Fifty successfully completed 'Higher' activities amid global acclaim]. StarNews. Retrieved February 6, 2023.
  10. Cumulative sales of The Fifty:
  11. "걸그룹 열풍인데 '중소의 기적' 타이틀은 누가?..컴백 기대되는 유망주 [Oh!쎈 레터]" (in Korean). February 10, 2023. Retrieved February 18, 2023.
  12. Son, Seung-geun (January 2023). "The Fifty (2022) 피프티 피프티 (FIFTY FIFTY)". IZM (in Korean). Retrieved February 8, 2023.
  13. Tássia, Assis (January 5, 2023). "10 K-Pop Rookie Girl Groups To Watch In 2023: Le Sserafim, Mimiirose, Ive & More". GRAMMY.com. The Recording Academy. Retrieved February 6, 2023.
  14. Lee, Jung-hyuk (January 9, 2022). 걸그룹 '피프티 피프티', 데뷔 2개월 만에 美 그래미 선정 '주목할 K-POP 신인 걸그룹' 선정 [Girl group 'Fifty Fifty' selected as 'Notable K-POP Rookie Girl Group' by US Grammy just two months after their debut]. The Chosun Ilbo. Retrieved February 6, 2023.
  15. Dongre, Divyansha; Chakraborty, Riddhi (December 2, 2022). "The 10 Best K-pop Debuts of 2022". Rolling Stone India. Retrieved February 18, 2023.
  16. "The Best K-Pop B-Sides of 2022". December 28, 2022. Retrieved February 18, 2023.
  17. Yeo, Amanda; Bell, Crystal; Luna, Elizabeth de; Hamadeh, Yasmeen (December 28, 2022). "The 25 best K-pop songs of 2022". Mashable. Retrieved February 18, 2023.
  18. Yeo, Gladys (February 24, 2023). "FIFTY FIFTY on joining K-pop's new wave of powerhouse girl groups: "We wanted to show ourselves and stand out"". NME. Retrieved February 24, 2023.
  19. Ziwei, Puah (March 28, 2023). "FIFTY FIFTY's viral hit 'Cupid' debuts on Billboard Hot 100". NME. Retrieved April 6, 2023.
  20. Anderson, Daniel (March 28, 2023). "FIFTY FIFTY becomes the fastest K-pop group in history to enter the Billboard Hot 100". NextShark. Retrieved March 29, 2023.
  21. Lee, Jin-soo (March 28, 2023). "빌보드 신기록 세운 걸그룹 멤버 넷 다 한국인?". GQ Korea (in Korean). Retrieved March 30, 2023.
  22. "Saena official 'Naver' profile". Retrieved February 5, 2023.
  23. "FIFTY FIFTY". theattrakt. Retrieved February 5, 2023.
  24. "Aran official 'Naver' profile". Retrieved February 5, 2023.
  25. "Keena official 'Naver' profile". Retrieved February 5, 2023.
  26. "Sio official 'Naver' profile". Retrieved February 5, 2023.
  27. Peak chart positions on Circle Album Chart:
  28. "Circle Album Chart 2023.03 Month". Circle Chart (in Korean). Retrieved April 1, 2023.
  29. "Download Chart - 2023 Weeks 13". Circle Chart (in Korean). Retrieved April 6, 2023.
  30. "ARIA Top 50 Singles Chart". Australian Recording Industry Association. April 10, 2023. Retrieved April 7, 2023.
  31. "Canadian Hot 100: Week of April 8, 2023". Billboard. Retrieved April 4, 2023.
  32. "NZ Top 40 Singles Chart". Recorded Music NZ. April 10, 2023. Retrieved April 8, 2023.
  33. "RIAS Top Charts Week 12 (17 - 23 Mar 2023)". RIAS. Archived from the original on March 28, 2023. Retrieved March 28, 2023.
  34. "Fifty Fifty | full Official Chart History". Official Charts Company. Retrieved April 1, 2023.
  35. "Hot 100: Week of April 8, 2023". Billboard. Retrieved April 4, 2023.
  36. "World Digital Song Sales: Week of March 11, 2023". Billboard. Archived from the original on March 7, 2023. Retrieved March 7, 2023.
  37. "Billboard Vietnam Hot 100: Chart Date 2023-04-06". Billboard Việt Nam (in Vietnamese). Archived from the original on April 6, 2023. Retrieved April 6, 2023.
  38. "Billboard Global 200: Week of April 8, 2023". Billboard. Retrieved April 4, 2023.
  39. FIFTY FIFTY (피프티피프티) - 'Lovin' Me' Official MV. November 14, 2022.
  40. FIFTY FIFTY (피프티피프티) - 'Log in' - PERFORMANCE VIDEO. November 15, 2022.
  41. FIFTY FIFTY (피프티피프티) - 'Higher' - Official MV. November 18, 2022.
  42. FIFTY FIFTY (피프티피프티) - 'Tell Me' Official Lyric Video. November 20, 2022.
  43. FIFTY FIFTY (피프티피프티) - 'Cupid' Official MV. February 23, 2023.
  44. FIFTY FIFTY (피프티피프티) - 'Cupid' (TwinVer.) Official Lyric Video. February 27, 2023.
  45. "WHAT IF" - ARAN's CONCEPT FILM | FIFTY FIFTY. December 5, 2022.
  46. "WHAT IF" - KEENA's CONCEPT FILM | FIFTY FIFTY. December 6, 2022.
  47. "WHAT IF" - SIO's CONCEPT FILM | FIFTY FIFTY. December 7, 2022.
  48. "WHAT IF" - SAENA's CONCEPT FILM | FIFTY FIFTY. December 8, 2022.
  49. FIFTY COMPANY. December 8, 2022.
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