DMARGE

DMARGE is an independent Australian men's website that delivers breaking news and advice on fitness, mental health,[1] fashion, watches[2] and other areas.[3][4]

DMARGE
IndustryNews
Founded2011
FounderLuc Wiesman
Headquarters
Sydney
,
Australia
Websitewww.dmarge.com

History

DMARGE was founded in 2011, by Luc Wiesman as a digital lifestyle magazine delivering original long-form and advice-based editorials, reviews, and news.[5][6][7]

In 2017, the website launched its print edition titled Shut Up & Take My Money which was distributed in newsagents and in partnership with Virgin Australia through airline lounges across Australia.[8] The magazine was shortlisted as a finalist for Publication of the Year.[9]

In 2018, DMARGE rebranded its print magazine from Shut Up & Take My Money' to DMARGE.[10]

DMARGE launched the first Chinese Australian advertising platform targeting Chinese-speaking consumers living in Australia.[11][12]

In 2021, DMARGE launched its e-commerce shop for rare photography and prints.[13] DMARGE has syndicated its content to The Age,[14] The Sydney Morning Herald,[15] finance magazine, Stockhead [16] and tech magazine, Gizmodo.[17]

In 2023, DMARGE launched the DMARGE Men's Network, a commercial alliance between Australian news websites, Executive Traveller and The Roar.[18]

Awards and recognition

2017 ‘High Commended’ Mumbrella Best Launch/Relaunch of the Year.[19]

2021 ‘High Commended’ Mumbrella Publisher-Led Campaign of the Year.[9]

2021 ‘Winner’ Mumbrella Publishing Company of the Year.[9][20]

2021 ‘Winner’ Mumbrella Branded Content Studio of the Year.[9]

References
  1. Song, Darcy (2022-06-13). "Dmarge study shows what brands need to know about men's mental health". Mumbrella. Retrieved 2023-03-03.
  2. B&T Magazine (2020-12-14). "Breitling Partners With DMARGE to Launch Endurance Pro Challenge". B&T. Retrieved 2023-03-18.
  3. "BMW Australia Partners With D'Marge To Race The Manly Ferry". B&T. 2019-05-20. Retrieved 2023-03-18.
  4. B&T Magazine (2020-12-16). "Pernod Ricard Partners With DMARGE To Launch First Ever Australian Digital Campaign For Martell Cognac". B&T. Retrieved 2023-03-18.
  5. "The Collective launches 25th issue as four separate editions". Mumbrella. 2015-09-05. Retrieved 2023-03-20.
  6. "Leo Burnett boosts digital teams across three markets | Digital". Campaign Asia. Retrieved 2023-03-23.
  7. "Starting a business? Don't ditch the day job". Australian Financial Review. 2014-09-03. Retrieved 2023-03-23.
  8. "D'Marge Founder and Collective Hub Cover Stud Luc Wiesman Launches Print Magazine". Collective Hub. Retrieved 2023-02-26.
  9. Staff, Mumbrella (2021-09-09). "Mumbrella Publish Award winners 2021". Mumbrella. Retrieved 2023-03-23.
  10. "Australian Men's publisher Dmarge undergoes rebrand across web and print". Mumbrella. 2019-12-04. Retrieved 2023-02-26.
  11. "DMARGE Launches Chinese Australian Platform To Help Luxury Brands Bridge Tourism Gap". B&T. 2021-02-10.
  12. "This Aussie magazine is helping retailers access 250,000 customers - Ragtrader". www.ragtrader.com.au. Retrieved 2023-03-23.
  13. "Dmarge launches e-commerce platform The Dmarge Shop". Mumbrella. 2021-03-17. Retrieved 2023-03-22.
  14. Wiesman, Luc (2013-12-03). "The best dressed men in Australia". The Age. Retrieved 2023-02-26.
  15. Brown, Ryan (2014-10-02). "Bloomin' heck! Floral prints are next for men". The Sydney Morning Herald. Retrieved 2023-03-23.
  16. "James Booth, D'Marge, Author at Stockhead". Stockhead. Retrieved 2023-03-23.
  17. "dmarge Archives". Gizmodo Australia. Retrieved 2023-03-23.
  18. Kruimel, Olivia (2023-03-22). "Dmarge partners with Executive Traveller & The Roar to target Aussie men". Mumbrella. Retrieved 2023-03-26.
  19. Francis, Damian (2017-08-30). "Publish Awards finalists revealed: Pacific Magazines, Medium Rare, Momentum Media lead the pack". Mumbrella. Retrieved 2023-02-26.
  20. "Man of Many, DMARGE, Medium Rare, Galah Press among 2021 Mumbrella Publish winners". Targeted Media Services Network. 2021-09-10. Retrieved 2023-02-23.
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