Buy Buy Baby

Buy Buy Baby, Inc. (stylized: buybuy BABY) is an American chain of stores that sell clothing, strollers and other items for use with infants and young children. It operates 133 stores across the United States.[1]

For the episode of Will & Grace, see Buy, Buy Baby.
Buy Buy Baby
TypeSubsidiary
IndustryRetail
GenreBaby needs
Founded1996 (1996)
FoundersRichard Feinstein
Jeffrey Feinstein
Headquarters
San Francisco, California
,
U.S.
Number of locations
133[1]
Area served
United States
ProductsBaby products
OwnerBed Bath & Beyond
ParentBed Bath & Beyond
(2007–present)
Websitewww.buybuybaby.com

The chain was founded in 1996 by brothers Richard and Jeffrey Feinstein, sons of Bed Bath & Beyond co-founder Leonard Feinstein.[2][3][4] It consisted of eight stores when it was acquired by Bed Bath & Beyond in 2007 for $67 million.[2][3][4] Its primary competitor was Babies "R" Us until 2018, when Toys "R" Us, Babies "R" Us' parent, filed for bankruptcy and closed all U.S. locations in 2018.[5][6]

On February 10, 2023, it was revealed that its parent company, Bed Bath & Beyond, intended to cease its Canadian division, closing all stores including Buy Buy Baby locations. According to court documents, the business does not have the "capacity or ability to independently effect a recapitalization or restructuring of the Canadian operations without access to cash and the support".[7]

References
  1. "Bed Bath & Beyond Inc. Reports Third Quarter Results (Ending November 27, 2021) Delivering Strong Gross Margin Performance". Bed Bath & Beyond. 2022-01-06. Retrieved 2022-03-15.
  2. "Bed Bath & Beyond Inc. Announces the All Cash Acquisition of buybuy BABY". Bed Bath & Beyond. 2007-03-22. Retrieved 2022-03-15.
  3. Bandell, Brian (2018-09-05). "Co-founders of BuyBuy Baby pay $21M for new mansion in Palm Beach". South Florida Business Journal. Retrieved 2023-01-31.
  4. Euler, Laura (2022-06-21). "Buy Buy Baby Founders Wave Bye-Bye to Gatsbyesque Long Island Estate". Dirt. Retrieved 2023-01-31.
  5. Mannes, Tanya (27 April 2012). "Will new baby megastore compete with Babies R Us?". The San Diego Union-Tribune. Retrieved 2022-03-15.
  6. Hirsch, Lauren (2018-06-29). "Toys R Us stores close Friday, leaving behind nostalgia, anger and a chance of revival". CNBC. Retrieved 2022-03-15.
  7. "Bed Bath & Beyond to wind down Canada operations". Reuters. Reuters. 10 February 2023. Retrieved 11 February 2023.


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