Artlist

Artlist is an Israel-based creative technology company that specializes in royalty-free digital content,[1] and is the owner of several video and image editing platforms.[2]

Artlist Ltd.
TypePrivate Company
IndustryCreative
Technology
Founded2016 (2016)
Founder
  • Ira Belsky
  • Itzik Elbaz
  • Eyal Raz
  • Assaf Ayalon
HeadquartersIsrael
Brands
  • Artlist
  • Motion Array
  • Artgrid
  • FXhome
Websiteartlist.io

History

Artlist was founded in Israel in 2016 by Ira Belsky, Itzik Elbaz, Eyal Raz and Assaf Ayalon[3] as a royalty-free music site called Artlist.io that originally targeted independent filmmakers looking to license music cheaply.[4][5]

The company expanded its catalog with the launch of the Artgrid stock footage platform in 2019[6] and a sound effects subscription service.[7][8]

Elephant Partners made an initial investment in 2018[9] before Artlist raised $48M led by the investment company KKR in February 2020.[10][11] In December 2020 the company acquired the Atlanta-based company Motion Array for $65M.[12] After the Motion Array acquisition, Artlist reportedly had a library of over 800,000 digital assets.[13][14]

In May 2021, Artlist joined the independent music publisher's agency IMPEL.[15] Artlist has announced a collaboration with Israel's ACUM, as well as its European and American counterparts IMPEL and BMI, The MLC, and ASCAP, to collect royalties for the use of its original content produced by the company’s in-house label, Artlist Original. Artlist Original produces original songs for licensing on the Artlist platforms.[16][17]

In 2021, Artlist announced the acquisition of FXhome, a Norwich-based software company that specializes in software and plugins for video and image editing, to become its software division.[18]

Products

Motion Array

Motion Array was founded in 2013 as an all in one subscription platform for digital media assets such as templates, presets, add-ons, transitions and motion graphics.[19] The company was acquired by Artlist for $65M in December 2020.[20][21] The acquisition helped the company reach a combined subscriber base of over six million.[22][23]

Artgrid

Artgrid, a platform for licensing stock footage where subscribers are allowed unlimited downloads of stock video assets.[24][25] Clips are available in various resolutions from HD H.264 all the way up to 4K RAW/LOG footage.[26][24][27]

FXhome

FXHome was founded in 2001 as an effort to create Star Wars lightsaber effects for a home movie. The subscription service offers content creators visual effects software.[28][29] FXhome had 6.5 million subscribers when it was acquired by Artlist in 2021.[30][19]

References
  1. Spiro, James (2021-12-13). ""More major companies are making bets on content creators and small influencers"". CTECH - www.calcalistech.com. Retrieved 2022-02-21.
  2. "Digital music provider Artlist raises $48 million led by KKR". Reuters. 2020-06-29. Retrieved 2023-03-13.
  3. "The hottest startups in Tel Aviv". Wired UK. ISSN 1357-0978. Retrieved 2023-03-13.
  4. "Artlist music library out of beta: download an unlimited number of royalty free songs for a flat fee". Newsshooter. 2017-03-27. Retrieved 2021-11-21.
  5. Varian, Ethan (2017-08-22). "When musicians want their songs in TV shows, movies and streaming sites, they go here". Los Angeles Times. Retrieved 2023-03-13.
  6. "Artlist plans to reinvent the stock footage game with new Artgrid service offering up to 8K RAW video". DIY Photography. 2019-01-29. Retrieved 2021-11-21.
  7. "Artlist Sound Effects". Newsshooter. 2020-06-30. Retrieved 2021-11-21.
  8. Kahn, Erin (2022-10-13). "10 Best Royalty Free Music Resources For Streamers & YouTubers". ScreenRant. Retrieved 2023-03-13.
  9. Shemer, Simona (2020-06-29). "Israeli Royalty-Free Media Startup Artlist Raises $48M To Grow Digital Stock Offerings". NoCamels. Retrieved 2023-03-13.
  10. Orbach, Meir (2020-06-29). "Artlist announces $48 million in new funding to help grow catalog of content for video creators". CTECH - www.calcalistech.com. Retrieved 2022-02-21.
  11. Lunden, Ingrid (2020-06-29). "Artlist raises $48M led by KKR for its royalty-free music, video and sound effect library". TechCrunch. Retrieved 2023-03-12.
  12. Ravet, Hagar (2020-12-15). "Artlist to add new features with acquisition of Motion Array for $65 million". CTech. Retrieved 2021-11-21.
  13. Smith, Dylan (2020-12-16). "Artlist Acquires Digital Assets Marketplace Motion Array for $65 Million". Digital Music News. Retrieved 2023-03-14.
  14. "Israel's Artlist acquires American content asset company for $65M". Geektime. 2020-12-16. Retrieved 2023-03-14.
  15. "KKR-backed Artlist joins independent music publishers' agency IMPEL". Music Business Worldwide. 2021-05-25. Retrieved 2022-02-15.
  16. Spiro, James (2021-06-01). "Artlist collaborates with American, European, and Israeli royalty organizations". CTECH - www.calcalistech.com. Retrieved 2023-03-13.
  17. Varian, Ethan (2017-08-22). "When musicians want their songs in TV shows, movies and streaming sites, they go here". Los Angeles Times. Retrieved 2023-03-07.
  18. "Artlist acquires video and image software developer FXhome". Israel Hayom. 2021-07-14. Retrieved 2021-11-21.{{cite web}}: CS1 maint: url-status (link)
  19. "Artlist acquires HitFilm and CamTrackAR creator FXhome by Jose Antunes - ProVideo Coalition". 2021-07-14. Retrieved 2023-03-11.
  20. Smith, Dylan (2020-12-16). "Artlist Acquires Digital Assets Marketplace Motion Array for $65 Million". Digital Music News. Retrieved 2023-03-12.
  21. "Israel's Artlist acquires American content asset company for $65M". Geektime. 2020-12-16. Retrieved 2023-03-13.
  22. Ehlinger, Maija (2020-12-17). "In $65 million deal, Artlist acquires Atlanta-based Motion Array to expand content licensing catalog". Hypepotamus. Retrieved 2023-03-13.
  23. Dorbian, Iris (2020-12-15). "KKR-backed Artlist buys Motion Array for $65m". PE Hub. Retrieved 2023-03-12.
  24. "Artgrid? Is it For Musicians and Music Videos? | CULTR". Retrieved 2023-03-11.
  25. Messieh, Nancy (2017-07-06). "5 Places to Find Excellent Royalty-Free Video Clips". MUO. Retrieved 2023-03-11.
  26. "Artgrid Stock Footage Licensing Platform Now Live". Newsshooter. 2019-04-08. Retrieved 2023-03-11.
  27. "The Best Subscription Services for Content Creators". PCMAG. Retrieved 2023-03-11.
  28. McKnight, Heath. "News roundup: LeftField for KOMODO, Boris FX Continuum and accessories for RED KOMODO". www.redsharknews.com. Retrieved 2023-03-11.
  29. "FXHome by Artlist Rolled Out New Subscription Model & Features - Footage Secrets". 2022-08-03. Retrieved 2023-03-11.
  30. "FX HOME FINDS A NEW HOME, and battles holographic pigeons". OWC RADiO. 2021-10-22. Retrieved 2023-03-11.
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