Ars (slang)

The origin of the term is from Arabic word Ars (Arabic: عرص, ʿarṣ) – which means shepherd, and is used colloquially to refer to pimps (who "shepherd" prostitutes).

While ars originated as a derogatory term for Mizrahim, it is also used for members of other ethnicities in Israeli society,[3][2] such as Russian-speaking immigrants or young men of Ethiopian origin.[6]

In 2013, an Israeli labor court ruled that a prospective employer discriminated against a Mizrahi applicant by calling him an ars.[7][8] This case set the precedent for recognizing the term ars as a racial epithet.[7][8]

In 2014, a documentary series called Arsim uFrekhot (frekha is a feminine equivalent epithet aimed at Mizrahi women) was broadcast on Israeli television.[9][10] The series examines the history of discrimination against Mizrahim and the social norms of white privilege versus Mizrahi marginalization as they appear in Israeli society.[11]

The mannerisms associated with pimps in the early days of the State of Israel, which formed the basis of the stereotypical ars: lack of education, associating with criminals, being prone to violence, hailing from low class neighborhoods, dressing in loud clothing, wearing gold chain necklaces or bracelets and using vulgar speech.[2] Related terms used by the Ashkenazi majority were "pushtak" (vacuous) and "tchakh-chakh" (riffraff).[2]

Sometimes the word ars is "feminized" by adding a feminine suffix (arsit), although it is not commonly used for women. The word frekha is the closest feminine epithet that is applied to Mizrahi women.[5] A "frekha" is the implied partner, neighbor, or relative of the ars, but the characteristics ascribed to her are different – the frekha is low-class, dresses gaudily, wears too much makeup, has long and brightly colored nails; she is flighty, shallow, a slave to fashion, and uneducated.[12][13]

Arsim are leading in fashion trends following and they are strong Target Audience, since they have this Shuffuni attitude, they like to show their status (even when it's fake) through clothes and sometimes cars. They are usually conservative buyers about brands but sometimes they bring something completely new.

They mainly wears sports wear in black or white with BIG logo of expensive brand like: •BOSS; •Disel; •Levi's; •Armani (Jeans/Emporio/Exchange); •Tommy Hilfiger; •Calvin Klein; •GUESS; •La'coste; •Replay;

And more popular: •Nike; •Adidas; •Puma; •Mania Jeans(local Israeli brand);

and less known, like: •Pepe jeans; •something with Teddy bear(no matter what brand, it must be with Teddy bear); •something with 3 eyes graffiti dude; •Off White; •ICON; •Philipp Plain;

They must have at least 1 set of calsical Adidas 3 stripes sweatshirt+sweatpants mainly in Navy/Black and sometimes in white. Some will have in other colors, but its rear.

Usually trends starts when someone is wearing new "expensive" unfamiliar brend and it sticks to him, then you can see those brave fellows that wear it but its rear and last very short time. But some brands brake the glass sealing and stays as a "classical Ars brend".

Also must have a Nike/Adidas and sometimes Emporio Armani cap. Usually if it's Nike then it's white with metal logo but it can be also black/Navy.

Some say that gang has its own brand some are conservative and some are more open.

Also some say it's about your rank: the higher ranks are more richer and can afford themselves more expensive brands and even those who are not known to show their uniqueness.

• Maroco sakin
• Jojo Khalastra
• Chav
• Gopnik
• Guido (slang)
• Greaser